job description
Join IKEA as an E-Commerce & Social Commerce Specialist in Bali and drive the future of digital retail! In this dynamic role, you’ll lead the development and execution of livestream selling strategies, transforming how customers engage with our brand in the digital space. Your mission will be to establish cutting-edge operational capabilities, including tools, workflows, and SOPs, to create seamless, high-impact livestream shopping experiences.
Based in the vibrant hubs of Canggu, Ubud, Denpasar, or surrounding Bali areas, you’ll collaborate with cross-functional teams to integrate social commerce into IKEA’s e-commerce ecosystem. This is a unique opportunity to shape the intersection of social media, e-commerce, and customer engagement while leveraging Bali’s thriving digital landscape.
If you’re passionate about innovative retail solutions, data-driven decision-making, and creating unforgettable customer experiences, this role is your chance to make a tangible impact in a global brand with a local touch.
Responsibility
- Develop and implement livestream selling operational frameworks, including tools, processes, and SOPs to ensure scalability and efficiency.
- Collaborate with marketing, sales, and IT teams to integrate social commerce platforms (e.g., TikTok Shop, Instagram Live) with IKEA’s e-commerce systems.
- Monitor and analyze livestream performance metrics (engagement, conversion rates, ROI) and optimize strategies based on insights.
- Train and mentor internal teams and influencers on best practices for livestream selling, including scripting, product showcasing, and audience interaction.
- Stay ahead of social commerce trends and competitor activities to identify opportunities for innovation and differentiation.
- Manage end-to-end livestream event planning, from content creation and scheduling to post-event follow-ups and customer retention.
- Ensure compliance with brand guidelines, legal requirements, and platform policies for all social commerce activities.
- Work with vendors and tech partners to source and implement livestream-enabling tools (e.g., OBS, streaming software, CRM integrations).
Qualifications
- Bachelor’s degree in Marketing, Business, E-Commerce, or related fields; or equivalent work experience.
- Proven experience (3+ years) in e-commerce, digital marketing, or social commerce, with a focus on livestream selling.
- Strong understanding of social media platforms (TikTok, Instagram, Facebook) and their commerce features.
- Experience with livestream production tools (OBS, StreamYard, etc.) and analytics platforms (Google Analytics, Meta Business Suite).
- Excellent communication and presentation skills, with the ability to engage audiences in real-time.
- Data-driven mindset with proficiency in performance tracking, A/B testing, and reporting.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Fluency in English (written and spoken); proficiency in Indonesian is a plus.