job description
Join Sea Side Innovation as an E-Commerce Marketing Specialist for a fast-growing Canadian luxury jewelry brand expanding its digital footprint in Southeast Asia. This is a unique opportunity to drive online growth, optimize paid advertising, and enhance customer engagement in a dynamic, creative environment.
Based in the heart of Bali’s digital nomad hubs (Canggu, Ubud, Denpasar, or surrounding areas), you’ll work closely with our international team to execute high-impact marketing campaigns across Google Ads, Meta (Facebook/Instagram), SEO, and email automation (Klaviyo). Your expertise will directly influence brand visibility, conversion rates, and revenue growth for our premium jewelry collections.
We’re looking for a data-driven marketer with a passion for e-commerce, a keen eye for luxury branding, and the ability to thrive in a fast-paced, results-oriented setting. If you’re ready to make an impact in a role that blends creativity with analytics, apply today—we’re hiring immediately!
Responsibility
- Develop, execute, and optimize paid advertising campaigns on Google Ads and Meta (Facebook/Instagram) to drive traffic, conversions, and ROI.
- Manage SEO strategies to improve organic search rankings, including keyword research, on-page optimization, and backlink building.
- Oversee email marketing automation via Klaviyo, including segmentation, A/B testing, and personalized workflows to boost customer retention.
- Collaborate with the design and content teams to create high-converting ad creatives, landing pages, and product descriptions.
- Monitor and analyze KPIs (CTR, CAC, ROAS, conversion rates) using Google Analytics, Shopify reports, and other tools to refine strategies.
- Manage the Shopify storefront, ensuring seamless user experience, promotions, and upsell/cross-sell opportunities.
- Stay ahead of e-commerce and digital marketing trends, particularly in the luxury jewelry niche, and implement innovative tactics.
- Coordinate with influencers and affiliates to expand brand reach and credibility in target markets.
Qualifications
- 2+ years of experience in digital marketing, with a focus on e-commerce, paid ads (Google/Meta), and SEO.
- Proven track record of managing Shopify stores and driving sales through performance marketing.
- Hands-on experience with Klaviyo, Google Ads, Meta Ads Manager, and Google Analytics.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills in English (required).
- Experience in the luxury, fashion, or jewelry industry is a plus.
- Familiarity with content creation, UX/UI principles, or basic HTML/CSS is advantageous.
- Self-motivated, detail-oriented, and able to work independently in a remote or hybrid setting.