job description
Join My Little Fairies Indonesia as our E-Commerce Marketing Manager and take the lead in scaling our brand’s digital presence in Bali’s thriving market. This is a golden opportunity to drive growth through data-driven strategies, integrated advertising campaigns, and precision budgeting.
As the Digital Marketing (E-Commerce Specialist), you will spearhead our online expansion, leveraging cutting-edge tools and analytics to optimize performance across platforms. Your expertise will shape our e-commerce roadmap, ensuring maximum ROI and brand visibility in a competitive landscape.
Based in the heart of Bali—whether in Canggu, Ubud, Denpasar, or other key locations—you’ll collaborate with a dynamic team to execute high-impact campaigns, analyze market trends, and refine our digital strategy for sustained success.
If you’re a results-oriented marketer with a passion for e-commerce and a knack for turning data into actionable insights, this role is your chance to make a tangible impact while enjoying Bali’s vibrant work-life balance.
Responsibility
- Develop and execute data-driven e-commerce strategies to scale brand growth across digital platforms (e.g., Shopee, Tokopedia, Lazada, or independent websites).
- Manage paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads) with A/B testing and performance optimization.
- Oversee budget allocation and financial forecasting to maximize ROI on marketing spend.
- Collaborate with cross-functional teams (content, design, logistics) to ensure seamless campaign execution.
- Monitor KPIs (conversion rates, CAC, LTV, traffic) and provide actionable insights for continuous improvement.
- Conduct market research to identify trends, competitor strategies, and emerging opportunities in Bali’s e-commerce landscape.
- Optimize SEO/SEM and content strategies to enhance organic visibility and user engagement.
- Build and maintain relationships with influencers, affiliates, and marketplace partners to expand reach.
Qualifications
- Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
- Minimum 3+ years of experience in e-commerce marketing, digital advertising, or a similar role.
- Proven track record of scaling brands through performance marketing (case studies or metrics preferred).
- Expertise in Google Analytics, Meta Business Suite, TikTok Ads Manager, and other marketing tools.
- Strong analytical skills with proficiency in Excel/Google Sheets for budgeting and data analysis.
- Experience managing marketplace seller accounts (Shopee, Tokopedia, etc.) is a plus.
- Fluent in English (written and verbal); Indonesian language skills are advantageous.
- Creative thinker with a problem-solving mindset and ability to work in a fast-paced environment.