job description
Join EBC Tech as our Senior Brand Strategy Manager and lead the charge in shaping our global brand identity, positioning, and market dominance. Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to craft compelling brand narratives, drive strategic initiatives, and elevate our presence in competitive markets.
This is a rare opportunity for a visionary leader to influence brand direction at a high-growth tech company. You’ll leverage data-driven insights, creative storytelling, and industry trends to build a brand that resonates with diverse audiences worldwide. If you thrive in dynamic environments and have a passion for transforming brand strategies into measurable success, we want to hear from you.
At EBC Tech, we foster innovation, agility, and a culture of excellence. As our Brand Strategy Manager, you’ll play a pivotal role in aligning our brand with business objectives, ensuring consistency across all touchpoints, and driving long-term growth.
Responsibility
- Develop and execute a global brand strategy that aligns with company vision, mission, and business goals.
- Lead market research and competitive analysis to identify trends, opportunities, and threats, informing strategic decisions.
- Define and refine brand positioning, messaging, and value propositions for target audiences across regions.
- Collaborate with marketing, product, and sales teams to ensure brand consistency in campaigns, content, and customer experiences.
- Oversee the creation of brand guidelines, tone of voice, and visual identity standards for internal and external use.
- Monitor and analyze brand performance metrics (e.g., awareness, equity, engagement) and adjust strategies accordingly.
- Drive thought leadership initiatives, including whitepapers, webinars, and industry partnerships to elevate brand authority.
- Manage cross-functional brand projects, ensuring timely delivery and alignment with overarching business objectives.
Qualifications
- 8+ years of experience in brand strategy, marketing, or related fields, with at least 3 years in a senior leadership role.
- Proven track record of developing and implementing successful global brand strategies for B2B or B2C tech companies.
- Strong analytical skills with expertise in market research, data interpretation, and performance tracking (e.g., Google Analytics, Brandwatch).
- Exceptional storytelling and communication skills, with the ability to craft compelling narratives for diverse audiences.
- Experience leading cross-functional teams and collaborating with stakeholders at all levels.
- Deep understanding of digital marketing, social media, and content strategy to amplify brand reach.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree is a plus.
- Fluency in English (written and verbal); additional languages are an advantage.