job description
Join Bata Shoes as an E-Commerce Executive and play a pivotal role in driving our digital commerce growth in the dynamic Indonesian market. Based in the vibrant hub of Canggu, Bali, you will be at the forefront of expanding our online presence, optimizing customer experiences, and boosting sales through innovative e-commerce strategies.
As a global leader in footwear, Bata Shoes is committed to leveraging digital transformation to connect with customers in new and exciting ways. This role offers a unique opportunity to shape the future of our e-commerce operations, from platform management to performance marketing, ensuring seamless and engaging shopping experiences for our diverse customer base.
If you are passionate about digital retail, data-driven decision-making, and creating impactful online campaigns, we invite you to be part of our journey in revolutionizing how customers shop for footwear in Indonesia.
Responsibility
- Develop and execute e-commerce strategies to drive online sales, customer acquisition, and brand loyalty.
- Manage and optimize Bata’s official e-commerce platforms (website, marketplaces, and mobile apps) to enhance user experience and conversion rates.
- Collaborate with marketing, IT, and logistics teams to ensure seamless order fulfillment, inventory management, and promotional campaigns.
- Monitor and analyze KPIs (e.g., traffic, conversion rates, AOV, and customer retention) to identify growth opportunities and areas for improvement.
- Conduct competitor benchmarking and market research to stay ahead of e-commerce trends and consumer preferences.
- Oversee content creation (product descriptions, images, videos) and ensure alignment with brand guidelines.
- Implement SEO/SEM strategies to improve organic search rankings and paid advertising performance.
- Liaise with third-party vendors, payment gateways, and logistics partners to ensure smooth e-commerce operations.
Qualifications
- Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
- Minimum 2-3 years of experience in e-commerce management, digital marketing, or online retail.
- Proven track record of driving sales growth through e-commerce platforms (e.g., Tokopedia, Shopee, Lazada, or proprietary websites).
- Strong analytical skills with proficiency in Google Analytics, SEO tools, and e-commerce dashboards.
- Excellent understanding of UI/UX principles and conversion rate optimization (CRO).
- Familiarity with content management systems (CMS), CRM tools, and digital marketing channels (social media, email, PPC).
- Exceptional communication, project management, and stakeholder coordination skills.
- Passion for the footwear/fashion industry and customer-centric mindset.