job description
Join Laura's as an E-commerce Ads Manager and take the lead in driving our digital marketing success. In this dynamic role, you will develop, execute, and optimize high-impact advertising campaigns across multiple online platforms to boost brand visibility, engagement, and sales. Based in the vibrant locations of Bali, you'll collaborate with cross-functional teams to create data-driven strategies that resonate with our target audience.
If you are passionate about digital marketing, thrive in a fast-paced environment, and have a knack for turning data into actionable insights, this is your opportunity to make a significant impact in a growing e-commerce brand.
Responsibility
- Develop and execute comprehensive digital advertising strategies across platforms like Facebook, Instagram, Google Ads, and TikTok.
- Monitor and optimize ad performance using analytics tools to maximize ROI and conversion rates.
- Conduct A/B testing for ad creatives, copy, and targeting to refine campaign effectiveness.
- Collaborate with the marketing and creative teams to produce compelling ad content aligned with brand guidelines.
- Manage ad budgets efficiently, ensuring cost-effective spending while achieving KPIs.
- Stay updated with industry trends and platform algorithm changes to adapt strategies accordingly.
- Generate detailed reports on campaign performance and present insights to stakeholders.
- Identify new opportunities for audience growth and engagement through innovative ad formats.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience (2+ years) in managing digital ad campaigns, preferably in e-commerce.
- Proficiency in using ad platforms (Meta Ads Manager, Google Ads, TikTok Ads) and analytics tools (Google Analytics, Facebook Insights).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills for crafting persuasive ad copy.
- Creative mindset with a keen eye for design and storytelling in digital content.
- Ability to work independently and collaboratively in a remote or hybrid setting.
- Certifications in digital marketing (e.g., Google Ads, Meta Blueprint) are a plus.