job description
Join Pet Lovers Centre as a Marketing Executive in the heart of Bali and drive impactful campaigns that connect pet lovers with premium products and services. This is a unique opportunity to shape the brand’s presence in one of Southeast Asia’s most vibrant markets while working in a dynamic, pet-friendly environment.
As a Marketing Executive, you will develop and execute multi-channel strategies to enhance brand visibility, engage customers, and boost sales. From digital campaigns to in-store promotions, your creativity and analytical skills will play a pivotal role in growing our community of pet enthusiasts. Bali’s thriving expat and local markets offer endless potential for innovative marketing initiatives.
We’re looking for a passionate, results-driven professional who thrives in a fast-paced setting and has a deep understanding of consumer behavior. If you’re eager to make a tangible impact in the pet industry while enjoying Bali’s inspiring work-life balance, this role is for you.
Responsibility
- Develop and implement comprehensive marketing strategies to drive brand awareness and customer acquisition in Bali’s competitive market.
- Manage digital marketing campaigns across social media, email, SEO, and paid advertising to maximize ROI.
- Collaborate with cross-functional teams to create compelling content (e.g., blogs, videos, social posts) that resonates with pet owners.
- Organize and execute events, promotions, and partnerships to engage the local community and expat population.
- Conduct market research to identify trends, customer needs, and competitive opportunities in the pet industry.
- Monitor and analyze KPIs (e.g., conversion rates, engagement metrics) to optimize marketing performance.
- Coordinate with vendors, influencers, and media outlets to amplify brand reach.
- Ensure brand consistency across all channels, including in-store signage, packaging, and online platforms.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in marketing, preferably in retail, e-commerce, or the pet industry.
- Proven track record of managing successful digital campaigns (SEO, SEM, social media, email).
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Ads Manager, or similar.
- Excellent written and verbal communication skills in English; Indonesian language is a plus.
- Creative thinker with a knack for storytelling and content creation.
- Ability to work independently and collaboratively in a fast-paced, multicultural environment.
- Passion for pets and the pet industry is a major advantage.