job description
True Chef and Baker is seeking a dynamic Omnichannel Business Development & Marketing Specialist to drive growth and brand visibility across digital and traditional channels in Bali’s thriving culinary scene. This role is perfect for a creative, data-driven professional passionate about food, marketing, and building meaningful customer connections.
As part of our team, you’ll develop and execute multi-channel strategies to expand our reach, engage audiences, and boost sales. From social media campaigns to partnerships with local businesses, you’ll play a key role in shaping our brand’s presence in Bali’s competitive market. Whether you’re optimizing our online store, crafting compelling content, or analyzing performance metrics, your work will directly impact our success.
Join us in Canggu, Bali—a hub for innovation, culture, and gastronomy—and help elevate True Chef and Baker to new heights. This part-time position offers flexibility, a collaborative environment, and the chance to grow with a brand that values creativity and results.
Responsibility
- Develop and implement omnichannel marketing strategies (social media, email, SEO, paid ads, and offline channels) to increase brand awareness and customer acquisition.
- Manage and optimize e-commerce platforms, ensuring a seamless user experience and driving online sales.
- Create engaging content (copy, visuals, videos) tailored to different platforms and audiences, aligning with brand voice and goals.
- Build and maintain partnerships with local businesses, influencers, and food bloggers to expand reach and credibility.
- Monitor and analyze KPIs (traffic, conversion rates, ROI) to refine strategies and report insights to stakeholders.
- Coordinate promotions, events, and collaborations to boost foot traffic and online engagement.
- Conduct market research to identify trends, competitor activities, and opportunities for growth in Bali’s F&B industry.
- Assist in CRM and customer loyalty programs to enhance retention and repeat business.
Qualifications
- Proven experience (1-3 years) in digital marketing, business development, or a related field, preferably in F&B, retail, or hospitality.
- Strong understanding of omnichannel marketing, including social media (Instagram, Facebook, TikTok), SEO, and email marketing.
- Excellent written and verbal communication skills in English; Indonesian language is a plus.
- Proficiency in analytics tools (Google Analytics, Meta Business Suite) and basic graphic design (Canva, Adobe Suite).
- Creative thinker with a data-driven approach to problem-solving and campaign optimization.
- Ability to work independently and collaboratively in a fast-paced, part-time environment.
- Passion for food, baking, or the culinary industry is highly desirable.
- Familiarity with Bali’s market dynamics (Canggu, Ubud, etc.) is a strong advantage.