job description
Are you a passionate Marketing Executive ready to make an impact in one of the world’s most vibrant destinations? PERSOL is seeking a creative and results-driven professional to join our team in Bali, covering key areas such as Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung.
In this role, you’ll develop and execute innovative marketing strategies to enhance brand visibility, drive customer engagement, and boost revenue across our diverse portfolio. Leveraging Bali’s unique cultural and tourism landscape, you’ll craft compelling campaigns that resonate with both local and international audiences. This is your chance to blend strategic thinking with creative execution in a dynamic, fast-paced environment.
If you thrive in collaborative settings, have a knack for digital marketing, and are eager to contribute to high-impact projects, we want to hear from you. Join PERSOL and be part of a team that’s redefining marketing excellence in Southeast Asia’s most sought-after destination.
Responsibility
- Develop and implement data-driven marketing strategies to increase brand awareness and customer acquisition in Bali’s competitive market.
- Manage digital marketing campaigns across social media, SEO, email, and paid advertising platforms.
- Collaborate with cross-functional teams to create engaging content, including blogs, videos, and social media posts tailored to local and global audiences.
- Conduct market research to identify trends, customer needs, and competitive insights to inform campaign strategies.
- Monitor and analyze KPIs and performance metrics to optimize marketing efforts and ROI.
- Organize and execute events, promotions, and partnerships to enhance brand visibility and customer engagement.
- Coordinate with vendors, agencies, and internal stakeholders to ensure seamless campaign execution.
- Stay updated on industry best practices and emerging marketing technologies to maintain a competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in marketing, preferably in the hospitality, tourism, or retail sectors.
- Proven track record in digital marketing, including SEO, SEM, social media, and content creation.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Ads Manager, or similar platforms.
- Excellent communication and storytelling abilities in English (additional languages are a plus).
- Creative thinker with a problem-solving mindset and the ability to work under tight deadlines.
- Experience with CRM systems, email marketing tools (e.g., Mailchimp, HubSpot), and basic graphic design (Canva, Adobe Suite) is advantageous.
- Familiarity with Bali’s market dynamics and cultural nuances is highly desirable.