job description
Join Morgan McKinley as a Marketing Specialist and take the lead in crafting impactful brand campaigns, driving social media engagement, and delivering data-driven performance insights across diverse business verticals in Bali’s thriving digital landscape.
In this dynamic role, you’ll collaborate with cross-functional teams to develop innovative marketing strategies that elevate brand visibility, foster customer loyalty, and maximize ROI. Leveraging your expertise in digital marketing, analytics, and creative storytelling, you’ll transform ideas into measurable results while staying ahead of industry trends.
Based in Bali’s most vibrant hubs—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll thrive in a fast-paced, collaborative environment where creativity meets strategy. Whether optimizing ad spend, crafting compelling content, or analyzing campaign performance, your work will directly shape the success of high-profile clients and emerging brands.
If you’re a results-driven marketer with a passion for innovation and a knack for turning data into actionable insights, this is your opportunity to make a lasting impact in one of Southeast Asia’s most exciting markets.
Responsibility
- Develop and execute multi-channel marketing campaigns (social, email, SEO/SEM, and paid ads) to drive brand awareness and lead generation.
- Create and curate engaging content (copy, visuals, videos) aligned with brand voice and audience preferences.
- Monitor and analyze KPIs and performance metrics (CTR, conversion rates, ROI) to optimize campaigns in real time.
- Collaborate with design, sales, and product teams to ensure consistent messaging and creative alignment across all touchpoints.
- Manage social media calendars and community engagement strategies to boost interaction and follower growth.
- Conduct market research and competitive analysis to identify trends, opportunities, and audience insights.
- Implement A/B testing and experimentation to refine messaging, targeting, and creative assets.
- Prepare detailed reports and presentations for stakeholders, highlighting campaign performance and strategic recommendations.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent experience considered.
- Proven 3+ years of experience in digital marketing, brand management, or social media strategy.
- Proficiency in marketing tools (e.g., Google Analytics, Meta Ads Manager, HubSpot, SEMrush, Canva).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Exceptional written and verbal communication skills in English; multilingual abilities are a plus.
- Experience managing paid advertising campaigns (Google Ads, Facebook/Instagram, LinkedIn) with a track record of ROI.
- Creative mindset with a portfolio showcasing content creation, campaign management, or branding projects.
- Ability to work in a fast-paced, deadline-driven environment with minimal supervision.