job description
Join Secret Recipe Cakes and Café, a beloved name in the F&B and hospitality industry, as a Marketing Executive in the vibrant heart of Bali. This is your chance to shape impactful marketing strategies, elevate brand visibility, and drive customer engagement in one of Southeast Asia’s most dynamic markets.
As a key player in our marketing team, you’ll collaborate with cross-functional departments to execute innovative campaigns, manage media partnerships, and develop compelling promotional materials. Your creativity and strategic thinking will directly contribute to our brand’s growth and market leadership in Bali’s competitive landscape.
Whether you’re orchestrating social media buzz, negotiating with vendors, or analyzing campaign performance, your work will have a tangible impact on our business success. If you’re passionate about marketing, thrive in fast-paced environments, and want to grow with a brand that values innovation, this role is for you.
Responsibility
- Develop and execute integrated marketing campaigns across digital, print, and experiential channels to boost brand awareness and customer acquisition.
- Manage media buying and vendor negotiations to secure cost-effective partnerships for advertisements, promotions, and events.
- Create and oversee marketing collateral, including brochures, social media content, and in-store displays, ensuring brand consistency.
- Monitor and analyze campaign performance using KPIs (e.g., engagement rates, ROI) and provide actionable insights for optimization.
- Collaborate with internal teams (e.g., Sales, Operations) to align marketing initiatives with business goals and seasonal promotions.
- Coordinate brand-building activities, such as loyalty programs, influencer collaborations, and community events.
- Conduct market research to identify trends, competitor strategies, and customer preferences in Bali’s F&B sector.
- Manage the marketing budget efficiently, tracking expenditures and ensuring alignment with strategic priorities.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2-3 years of experience in marketing, preferably in the F&B, retail, or hospitality industry.
- Proven track record in campaign management, media planning, and vendor coordination.
- Strong creative and analytical skills, with the ability to interpret data and derive actionable insights.
- Proficiency in digital marketing tools (e.g., Google Analytics, Meta Ads Manager, Canva) and MS Office.
- Excellent communication and negotiation skills in English (additional Bahasa Indonesia is a plus).
- Ability to work in a fast-paced, collaborative environment and meet tight deadlines.
- Passion for brand storytelling and a keen eye for design and content quality.