job description
Are you a creative and data-driven Digital Media Executive fluent in Chinese? Join our dynamic team in Bali to shape engaging digital experiences, grow our online presence, and drive impactful marketing campaigns across social media and digital platforms.
In this role, you’ll develop and execute innovative strategies to captivate audiences, foster community engagement, and amplify brand visibility. Your expertise in content creation, social media management, and digital marketing will be key to our success in the fast-paced digital landscape.
Based in the vibrant hub of Canggu, Bali, you’ll collaborate with a diverse, international team while leveraging your Chinese language skills to connect with global markets. Whether you’re crafting compelling copy, analyzing performance metrics, or optimizing ad campaigns, your work will directly contribute to our growth and brand authority.
If you’re passionate about digital storytelling and thrive in a results-oriented environment, we’d love to hear from you!
Responsibility
- Develop and execute data-driven digital marketing strategies to increase brand awareness and engagement across social media platforms (e.g., WeChat, Weibo, Instagram, LinkedIn).
- Create, curate, and schedule high-quality, multilingual content (English & Chinese) tailored to target audiences, including graphics, videos, and written posts.
- Monitor and analyze KPIs (e.g., reach, engagement, conversion rates) using tools like Google Analytics, Meta Business Suite, or similar, and provide actionable insights.
- Manage paid advertising campaigns (e.g., Facebook Ads, Google Ads, WeChat Ads) to optimize ROI and audience targeting.
- Build and nurture online communities by engaging with followers, responding to inquiries, and fostering meaningful interactions.
- Collaborate with cross-functional teams (e.g., design, sales, product) to align digital content with broader business objectives.
- Stay ahead of digital trends, algorithm updates, and emerging platforms to recommend innovative approaches.
- Localize content and campaigns for Chinese-speaking markets, ensuring cultural relevance and linguistic accuracy.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (2+ years) in digital marketing, social media management, or content creation, preferably in a multilingual environment.
- Fluency in Chinese (Mandarin) and English (written and verbal) is mandatory.
- Proficiency in social media platforms (WeChat, Weibo, Instagram, LinkedIn) and analytics tools (Google Analytics, Meta Insights).
- Strong copywriting and storytelling skills with the ability to adapt tone and style for different audiences.
- Experience with SEO, SEM, and paid advertising (e.g., Facebook Ads Manager, Google Ads) is a plus.
- Creative mindset with basic graphic design or video editing skills (Canva, Adobe Suite, CapCut) preferred.
- Ability to work independently, meet deadlines, and thrive in a fast-paced, remote or hybrid setting.