job description
Join Ample Formula as a Marketing Executive for our thriving frozen food product line and play a pivotal role in shaping the future of our brand in the dynamic Indonesian market. Based in the vibrant hub of Canggu, Bali, you will lead innovative marketing campaigns that drive brand awareness, customer engagement, and revenue growth through digital marketing, branding, and market research.
This is a unique opportunity to work in a fast-paced, creative environment where your strategic insights and execution will directly impact the success of our premium frozen food products. Whether you're developing compelling content, analyzing consumer trends, or collaborating with cross-functional teams, your work will help position our brand as a leader in the industry.
If you are a passionate marketer with a knack for storytelling and a data-driven approach, we invite you to apply and be part of a team that values innovation, excellence, and growth.
Responsibility
- Develop and execute digital marketing campaigns (social media, SEO, email, PPC) to boost brand visibility and drive sales for the frozen food product line.
- Conduct market research to identify consumer trends, competitive insights, and opportunities for product positioning.
- Create and manage branding strategies, including visual identity, messaging, and promotional materials aligned with company values.
- Collaborate with sales, product development, and design teams to ensure cohesive marketing efforts.
- Monitor and analyze campaign performance using Google Analytics, CRM tools, and KPIs to optimize ROI.
- Plan and execute trade shows, product launches, and influencer partnerships to expand market reach.
- Manage content creation, including blog posts, videos, and social media assets, to engage target audiences.
- Prepare reports on marketing activities, budget utilization, and ROI for stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in marketing, preferably in the FMCG or food industry.
- Proven track record in digital marketing, branding, and campaign management.
- Strong analytical skills with proficiency in Google Analytics, SEO tools, and social media platforms.
- Excellent written and verbal communication skills in English.
- Creative thinker with the ability to develop data-driven marketing strategies.
- Experience with content management systems (CMS), CRM software, and marketing automation tools is a plus.
- Ability to work in a fast-paced, collaborative environment and meet tight deadlines.