job description
Join APWTech as a Digital Marketing Specialist and take the lead in driving our digital presence across multiple platforms. Based in the vibrant and inspiring locations of Bali, you'll have the opportunity to shape our brand's online identity while enjoying the island's unique work-life balance.
In this role, you will develop and execute innovative digital marketing strategies, manage social media campaigns, optimize our CRM systems, and enhance our website's performance. Your expertise will directly impact our brand's visibility, engagement, and growth in the digital space.
We are looking for a creative and analytical professional who thrives in a dynamic environment. If you are passionate about digital marketing and eager to make a significant impact, we want to hear from you!
Responsibility
- Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive engagement.
- Manage and optimize social media platforms, including content creation, scheduling, and community management.
- Oversee website performance, ensuring SEO best practices, user experience, and conversion rate optimization.
- Lead email marketing campaigns, including segmentation, automation, and performance analysis.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
- Monitor and analyze digital marketing metrics, providing insights and recommendations for continuous improvement.
- Stay updated with industry trends and emerging technologies to keep our digital strategies innovative and effective.
- Manage CRM systems to enhance customer relationships and drive retention.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with a strong portfolio of successful campaigns.
- Proficiency in social media management, SEO, SEM, and email marketing tools.
- Experience with CRM platforms and analytics tools (e.g., Google Analytics, HubSpot).
- Excellent written and verbal communication skills in English.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative mindset with a keen eye for detail and a passion for digital innovation.
- Ability to work independently and collaboratively in a remote setting.