job description
Join Budi Utama (Deepublish Group) as a Digital Marketing Specialist and drive the growth of our Dunia Dosen & Deecosystem marketplace in Bali’s thriving digital economy. This is a unique opportunity to shape the future of Indonesia’s academic and professional ecosystem by leveraging cutting-edge marketing strategies, data-driven insights, and creative campaign execution.
Based in the vibrant hub of Canggu, Bali, you’ll collaborate with a dynamic team to expand our marketplace reach, engage educators, professionals, and students, and optimize user acquisition through digital channels. Your expertise in performance marketing, SEO, and community building will be key to scaling our platform and delivering measurable impact.
If you’re passionate about education technology, marketplace dynamics, and crafting high-impact digital campaigns, we’d love to hear from you. Deepublish Group offers a collaborative environment, competitive compensation, and the chance to work on a mission-driven project with national significance.
Responsibility
- Develop and execute data-driven digital marketing strategies to grow the Dunia Dosen & Deecosystem user base, focusing on educators, students, and professionals.
- Manage paid advertising campaigns (Google Ads, Meta, LinkedIn) with a focus on ROI, CAC, and conversion optimization.
- Optimize SEO and content marketing to improve organic visibility, including keyword research, on-page SEO, and backlink strategies.
- Create and distribute engaging content (blogs, social media, email) tailored to academic and professional audiences.
- Monitor and analyze performance metrics (traffic, engagement, conversions) using tools like Google Analytics and adjust strategies accordingly.
- Collaborate with cross-functional teams (product, sales, design) to align marketing efforts with marketplace goals and user needs.
- Build and nurture community engagement through social media, forums, and partnerships with universities and professional networks.
- Stay ahead of marketplace and EdTech trends, identifying opportunities to innovate and differentiate our platform.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.
- Proven 3+ years of experience in digital marketing, preferably in marketplace, EdTech, or SaaS industries.
- Expertise in SEO, SEM, social media marketing, and performance marketing (Google Ads, Meta Ads Manager).
- Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar tools.
- Excellent content creation and copywriting skills for digital channels (English and Indonesian fluency is a plus).
- Experience with CRM tools (HubSpot, Mailchimp) and marketing automation.
- Creative problem-solver with a data-driven mindset and ability to work in a fast-paced environment.
- Familiarity with Indonesian academic and professional ecosystems is highly advantageous.