job description
Join Wing Assistant as a Digital Marketing Specialist focused on Klaviyo and customer retention for our dynamic clients in the e-commerce and healthcare clinic sectors. This is a unique opportunity to drive impactful marketing campaigns, optimize customer engagement, and boost revenue through data-driven strategies.
Based in the vibrant hubs of Bali (Canggu, Ubud, Denpasar, and more), youâll collaborate with a forward-thinking team to craft personalized email/SMS flows, segment audiences, and leverage Klaviyoâs powerful automation tools. Your expertise will directly contribute to scaling our clientsâ businesses by enhancing loyalty, reducing churn, and maximizing lifetime value.
If youâre passionate about retention marketing, thrive in a fast-paced environment, and love turning data into actionable insights, we want to hear from you. Immediate start available!
Responsibility
- Develop and execute Klaviyo email and SMS campaigns to drive customer retention, re-engagement, and upsell opportunities.
- Design and optimize automated workflows (welcome series, abandoned cart, post-purchase, etc.) to improve conversion rates.
- Segment audiences based on behavior, demographics, and purchase history to deliver hyper-personalized content.
- Monitor and analyze KPIs (open rates, CTR, ROI, LTV) and provide data-driven recommendations for improvement.
- Collaborate with cross-functional teams (design, content, sales) to align marketing efforts with business goals.
- A/B test subject lines, CTAs, and creative assets to refine campaign performance.
- Stay updated on e-commerce and retention marketing trends, especially within Klaviyoâs ecosystem.
- Generate reports and presentations to communicate results and strategies to stakeholders.
Qualifications
- Proven experience (2+ years) in digital marketing, with a focus on email/SMS marketing and retention strategies.
- Hands-on expertise with Klaviyo (flow building, segmentation, analytics) â certification is a plus.
- Strong understanding of e-commerce metrics (CAC, LTV, churn rate) and how to influence them.
- Proficiency in HTML/CSS for email template customization (basic to intermediate level).
- Excellent analytical and problem-solving skills with experience in Google Analytics or similar tools.
- Creative mindset with the ability to write compelling copy and collaborate on visual content.
- Experience in the healthcare, wellness, or e-commerce industries is highly desirable.
- Self-starter with strong project management skills and the ability to meet deadlines.