job description
Join YI YOUTH SDN BHD as a Content & Brand Marketing Specialist and shape the voice of a dynamic brand in the heart of Baliās creative hub. This role is perfect for a passionate storyteller who thrives on crafting compelling narratives, driving engagement, and elevating brand presence across digital platforms.
Based in vibrant Canggu, youāll collaborate with a forward-thinking team to develop innovative content strategies that resonate with global audiences. From social media campaigns to brand storytelling, your work will directly impact customer connection, loyalty, and business growth. Enjoy a competitive salary, career development opportunities, and a work-life balance that lets you embrace Baliās inspiring lifestyle while advancing your career.
If youāre a creative thinker with a knack for turning ideas into impactful content, weād love to hear from you. Letās build something extraordinary together.
Responsibility
- Develop and execute data-driven content strategies to boost brand awareness and engagement across digital channels (social media, blogs, email, etc.).
- Create high-quality, on-brand content, including articles, videos, graphics, and social media posts, tailored to target audiences.
- Collaborate with cross-functional teams (design, sales, product) to ensure consistent brand messaging and visual identity.
- Monitor and analyze content performance metrics (KPIs, ROI, engagement rates) and optimize strategies based on insights.
- Manage editorial calendars and content workflows to ensure timely, high-impact deliveries.
- Stay ahead of industry trends and competitor activities to identify opportunities for innovation.
- Build and nurture community engagement through interactive campaigns, influencer partnerships, and user-generated content.
- Support SEO/SEM initiatives to improve organic reach and search rankings.
Qualifications
- Bachelorās degree in Marketing, Communications, Journalism, or a related field.
- Minimum 3+ years of experience in content creation, brand marketing, or digital marketing.
- Proven portfolio of engaging content (social media, blogs, videos, etc.) with measurable results.
- Strong command of English (written and verbal) with exceptional storytelling and copywriting skills.
- Proficiency in content management systems (CMS), SEO tools (e.g., Google Analytics, SEMrush), and social media platforms.
- Experience with graphic design tools (Canva, Adobe Creative Suite) or video editing is a plus.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative, detail-oriented, and able to work in a fast-paced, collaborative environment.