job description
Join Refine Skin Center, a leading name in beauty and wellness, as our Digital Marketing Specialist in the vibrant heart of Bali. This is your chance to drive impactful digital strategies, elevate brand visibility, and engage audiences through creative, data-driven campaigns.
As the engine behind our digital presence, youâll craft compelling social media content, manage paid advertising, and analyze performance metrics to refine our approach. Your expertise will shape how we connect with clients, build trust, and grow our community in the competitive beauty industry.
Based in Canggu, youâll collaborate with a dynamic team in a fast-paced, innovative environment. Whether youâre optimizing SEO, launching influencer partnerships, or designing email campaigns, your work will directly contribute to our mission of redefining skincare excellence.
If youâre passionate about digital marketing, thrive in creative problem-solving, and want to make a tangible impact in a growing industry, weâd love to hear from you.
Responsibility
- Develop and execute data-driven digital marketing strategies to increase brand awareness, engagement, and lead generation.
- Create, curate, and manage high-quality content for social media platforms (Instagram, Facebook, TikTok, LinkedIn) aligned with brand voice and aesthetics.
- Plan, launch, and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) to maximize ROI and conversion rates.
- Monitor and analyze KPIs and performance metrics (traffic, CTR, engagement, conversions) using tools like Google Analytics and social insights.
- Collaborate with designers, copywriters, and influencers to produce visually compelling and SEO-optimized content.
- Manage email marketing campaigns, including segmentation, automation, and A/B testing to nurture leads and retain clients.
- Stay ahead of industry trends in digital marketing, beauty, and wellness to innovate and adapt strategies.
- Coordinate with the sales and customer service teams to ensure a seamless client journey from discovery to conversion.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Proven 2+ years of experience in digital marketing, preferably in the beauty, wellness, or lifestyle industry.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Later) and analytics platforms (Google Analytics, Meta Business Suite).
- Strong copywriting and content creation skills with a portfolio showcasing engaging, brand-aligned work.
- Experience with paid advertising (Google Ads, Facebook/Instagram Ads) and budget optimization.
- Basic knowledge of SEO best practices and keyword research tools (e.g., SEMrush, Ahrefs).
- Creative mindset with an eye for visual storytelling and brand consistency.
- Excellent communication, analytical, and project management skills.