job description
Join a dynamic team in Bali as a Digital Marketing Specialist and drive innovative, data-driven campaigns that deliver measurable ROI. This role offers a clear career progression path in one of Southeast Asia’s most vibrant digital landscapes, with opportunities to work on cutting-edge strategies in SEO, paid advertising, social media, and content marketing.
Based in the heart of Bali’s digital nomad hubs (Canggu, Ubud, Denpasar, or surrounding areas), you’ll collaborate with cross-functional teams to elevate brand visibility, engage target audiences, and optimize conversion funnels. Whether you’re a seasoned marketer or an ambitious professional looking to grow, this position promises a rewarding blend of creativity, analytics, and strategic thinking.
Why apply? Enjoy a flexible, results-oriented work environment, exposure to diverse industries, and the chance to shape digital narratives that resonate globally—all while living in paradise.
Responsibility
- Develop and execute data-driven digital marketing strategies across SEO, SEM, email, and social media channels to boost lead generation and brand awareness.
- Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) with a focus on ROI, A/B testing, and performance optimization.
- Create and curate engaging content (blogs, videos, infographics) aligned with brand voice and audience preferences.
- Monitor and analyze KPIs and metrics (CTR, conversion rates, CAC) using tools like Google Analytics, SEMrush, or HubSpot to refine strategies.
- Collaborate with designers, copywriters, and developers to ensure cohesive, high-impact digital assets.
- Stay ahead of industry trends (AI, automation, voice search) and implement innovative tactics to maintain competitive edge.
- Build and nurture community engagement through social media interactions, influencer partnerships, and loyalty programs.
- Prepare detailed reports and presentations for stakeholders, highlighting campaign performance and actionable insights.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Proven 2+ years of experience in digital marketing, with a portfolio showcasing successful campaigns.
- Proficiency in SEO/SEM tools (Ahrefs, Moz, Google Ads) and analytics platforms (Google Analytics 4, Data Studio).
- Strong copywriting and storytelling skills with an eye for detail and brand consistency.
- Experience with content management systems (WordPress, Shopify) and CRM software (HubSpot, Salesforce).
- Familiarity with graphic design basics (Canva, Adobe Suite) and video editing tools is a plus.
- Excellent English communication skills (written and verbal); Indonesian language proficiency is advantageous.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.