job description
Are you passionate about shaping brand narratives through strategic influencer partnerships? Weâre seeking a dynamic KOL (Key Opinion Leader) Specialist to join our collaborative team in Bali and drive impactful brand growth through authentic influencer marketing.
In this role, youâll identify, engage, and manage high-value KOLs to amplify brand visibility, foster trust, and create meaningful connections with target audiences. Youâll work in a fast-paced, creative environment where your strategic thinking and relationship-building skills will directly contribute to campaign success and long-term brand loyalty.
Based in the vibrant hub of Canggu, youâll have the opportunity to work with a diverse portfolio of brands, leveraging your expertise in digital trends, social media analytics, and influencer collaboration to deliver measurable results. Whether youâre negotiating partnerships, crafting compelling campaigns, or analyzing performance metrics, your work will play a pivotal role in shaping the future of our clientsâ digital presence.
If you thrive in a dynamic setting, love the art of storytelling, and are eager to grow your career in a supportive, innovative team, this is your chance to make a lasting impact.
Responsibility
- Identify, vet, and onboard high-potential KOLs and influencers aligned with brand values and campaign objectives.
- Develop and execute end-to-end influencer marketing strategies, from concept to post-campaign analysis.
- Negotiate contracts, manage budgets, and ensure ROI-positive collaborations with KOLs across platforms (Instagram, TikTok, YouTube, etc.).
- Create briefs, content guidelines, and performance KPIs for influencer partnerships to ensure brand consistency.
- Monitor and analyze campaign performance using tools like Google Analytics, social media insights, and third-party platforms.
- Build and maintain long-term relationships with top-tier influencers and micro-influencers in the region.
- Collaborate with cross-functional teams (creative, PR, and digital marketing) to integrate influencer content into broader campaigns.
- Stay ahead of industry trends, platform algorithm changes, and emerging KOLs to keep strategies innovative and effective.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 2+ years of experience in influencer marketing, KOL management, or digital PR (agency or in-house).
- Proven track record of successful influencer campaigns with measurable impact on brand awareness or sales.
- Strong understanding of social media platforms, content trends, and audience engagement metrics.
- Excellent negotiation, communication, and project management skills.
- Fluency in English (written and verbal); proficiency in Indonesian is a plus.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinker with a passion for storytelling and brand-building through authentic partnerships.