job description
Join HOKBEN, a leading name in the food and beverage industry, as a Brand Executive in the vibrant heart of Bali. This is your opportunity to shape and elevate our brand presence in one of the world's most dynamic markets. You will work closely with cross-functional teams to develop and execute innovative branding strategies that resonate with our target audience and drive business growth.
Based in Canggu, Bali, you will be at the forefront of creating compelling brand narratives, managing campaigns, and ensuring consistent brand messaging across all channels. This role is perfect for a creative and strategic thinker who is passionate about branding and wants to make a tangible impact in a fast-paced, collaborative environment.
At HOKBEN, we value innovation, teamwork, and a customer-centric approach. If you are ready to take your branding expertise to the next level and contribute to a brand that is loved by millions, we would love to hear from you.
Responsibility
- Develop and implement comprehensive brand strategies to enhance brand awareness and equity.
- Collaborate with marketing, creative, and product teams to ensure brand consistency across all touchpoints.
- Manage and execute brand campaigns, including digital, social media, and offline activations.
- Conduct market research and analyze consumer insights to inform branding decisions.
- Monitor brand performance and provide actionable recommendations for improvement.
- Oversee the creation of brand guidelines and ensure adherence across all materials.
- Build and maintain relationships with external partners, including agencies and influencers.
- Track industry trends and competitive landscape to identify opportunities for brand differentiation.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 3 years of experience in brand management, marketing, or a similar role.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of digital marketing, social media, and content creation.
- Excellent communication, presentation, and interpersonal skills.
- Creative thinker with a strategic mindset and attention to detail.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in English and Indonesian; additional languages are a plus.