job description
Join a dynamic team in the heart of Bali as a Digital Marketing Specialist and take the lead in crafting impactful digital campaigns, engaging content, and data-driven advertising strategies. This role is perfect for a creative and analytical professional passionate about leveraging digital channels to drive brand awareness, lead generation, and revenue growth in one of Southeast Asia’s most vibrant markets.
Based in Bali’s most sought-after locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll collaborate with cross-functional teams to execute multi-channel marketing initiatives. From social media and SEO to paid ads and email marketing, you’ll play a pivotal role in shaping the digital presence of our client’s brand.
If you thrive in a fast-paced environment, love experimenting with new trends, and have a knack for turning data into actionable insights, this is your chance to make a real impact while enjoying Bali’s inspiring work-life balance.
Responsibility
- Develop, implement, and optimize digital marketing campaigns across social media, search engines, email, and display networks to drive engagement and conversions.
- Create and curate high-quality, SEO-optimized content (blogs, videos, graphics, and copy) aligned with brand voice and audience preferences.
- Manage paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads, etc.), including budget allocation, A/B testing, and performance analysis.
- Monitor and analyze KPIs (CTR, CPC, ROI, conversion rates) using tools like Google Analytics, SEMrush, or similar to refine strategies.
- Collaborate with designers, developers, and content creators to ensure cohesive and compelling digital assets.
- Stay ahead of industry trends and emerging platforms, proposing innovative tactics to outperform competitors.
- Build and nurture community engagement through social media interactions, influencer partnerships, and loyalty programs.
- Prepare detailed reports on campaign performance and present insights to stakeholders for data-driven decision-making.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Proven 2+ years of experience in digital marketing, with a portfolio showcasing successful campaigns.
- Proficiency in SEO/SEM, Google Ads, Meta Business Suite, and analytics tools (Google Analytics 4, Tag Manager).
- Strong content creation and copywriting skills with an understanding of tone, style, and platform-specific best practices.
- Experience with CRM tools, email marketing platforms (e.g., Mailchimp, HubSpot), and marketing automation.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent English communication skills (written and verbal); Indonesian language is a plus.
- Creative, detail-oriented, and able to work independently or in a team under tight deadlines.