job description
Join Panda Mandarin Education as a Digital Marketing Specialist and play a pivotal role in shaping our digital presence in Bali’s vibrant educational landscape. We are seeking a dynamic and results-driven professional to develop and execute innovative digital marketing strategies that enhance brand visibility, drive engagement, and generate leads.
In this role, you will leverage your expertise in SEO, social media, content marketing, and paid advertising to create impactful campaigns that resonate with our target audience. You will collaborate with cross-functional teams to ensure our marketing efforts align with business goals and deliver measurable results.
If you are passionate about digital marketing, thrive in a creative environment, and want to make a difference in the education sector, we’d love to hear from you!
Responsibility
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and lead generation.
- Manage and optimize SEO/SEM campaigns to improve organic search rankings and drive traffic.
- Create and curate engaging content for social media platforms, blogs, and email marketing campaigns.
- Monitor and analyze performance metrics using tools like Google Analytics and adjust strategies accordingly.
- Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
- Collaborate with design and content teams to produce high-quality marketing materials.
- Stay updated with industry trends and emerging digital marketing technologies.
- Manage online reputation and engage with the community through social media and other digital channels.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (2+ years) in digital marketing, preferably in the education or service industry.
- Strong knowledge of SEO, SEM, social media marketing, and content strategy.
- Proficiency in digital marketing tools (Google Analytics, Google Ads, Meta Business Suite, etc.).
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinker with strong writing and communication skills.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Familiarity with Bali’s market and cultural nuances is a plus.