job description
Join Hancook Restaurant as a Digital Marketing Specialist and play a pivotal role in shaping our brand’s online presence across Bali’s vibrant culinary scene. Based in key locations like Canggu, Ubud, and Denpasar, you’ll drive engagement, boost visibility, and attract food enthusiasts through innovative digital strategies. This is your chance to blend creativity with analytics in a dynamic, fast-growing restaurant brand.
At Hancook Restaurant, we celebrate authentic Korean flavors and exceptional dining experiences. As our Digital Marketing Specialist, you’ll craft compelling campaigns, manage social media channels, and optimize our digital footprint to connect with locals and tourists alike. If you’re passionate about food, digital trends, and making an impact, we’d love to hear from you!
Responsibility
- Develop and execute digital marketing strategies to increase brand awareness and customer engagement across Bali.
- Manage and grow social media platforms (Instagram, Facebook, TikTok) with creative, food-centric content.
- Optimize SEO and SEM campaigns to improve search rankings and drive organic traffic.
- Monitor and analyze performance metrics (e.g., engagement rates, conversions) to refine strategies.
- Collaborate with influencers, bloggers, and local partners to amplify reach.
- Create and distribute email marketing campaigns to promote offers and events.
- Oversee online reputation management, including reviews and customer feedback.
- Stay updated on digital trends and competitor activities to innovate campaigns.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience (2+ years) in digital marketing, preferably in hospitality or F&B.
- Proficiency in social media management, SEO/SEM, and analytics tools (Google Analytics, Meta Ads).
- Strong copywriting and content creation skills with a keen eye for visual storytelling.
- Familiarity with Bali’s tourism and dining landscape is a plus.
- Creative thinker with data-driven decision-making abilities.
- Excellent communication skills in English and Bahasa Indonesia.
- Ability to work independently and collaboratively in a fast-paced environment.