job description
Are you a data-driven marketer with a passion for growth? Bangun Ruang Internasional is seeking a dynamic Digital Marketing Specialist to join our team in Jakarta Pusat. In this role, you will be the engine behind our digital presence, crafting high-impact strategies that drive brand awareness, engage our target audience, and accelerate lead generation.
We are looking for a creative yet analytical professional who understands the nuances of digital ecosystems. You will take ownership of our paid media campaigns, optimize content performance, and translate raw data into actionable insights to ensure our business objectives are met with excellence.
If you thrive in a fast-paced environment and have a proven track record of managing Google and Meta Ads, we invite you to help us scale our digital footprint. Join us and contribute to our ongoing success in the evolving Indonesian market.
Responsibility
- Develop, execute, and monitor end-to-end digital marketing campaigns across Google Ads and Meta Ads platforms.
- Analyze campaign performance metrics (CTR, CPC, Conversion Rate) and provide weekly reports with actionable improvement strategies.
- Collaborate with the creative team to produce high-performing ad copy, landing page assets, and visual content.
- Conduct keyword research and competitor analysis to identify new growth opportunities in the market.
- Manage monthly advertising budgets to ensure optimal ROI and efficient lead acquisition.
- Implement A/B testing frameworks for ad creatives and landing pages to boost conversion efficiency.
- Stay up-to-date with the latest digital marketing trends and algorithm changes to maintain competitive advantage.
Qualifications
- Minimum of 1-2 years of experience in digital marketing or performance marketing roles.
- Strong proficiency in managing Google Ads (Search, Display) and Meta Ads Manager (Facebook/Instagram).
- Solid understanding of conversion tracking, Google Analytics, and lead generation funnels.
- Data-driven mindset with the ability to interpret complex metrics into professional reports.
- Excellent written and verbal communication skills in Indonesian and English.
- Creative problem-solving skills with a focus on business growth.
- Ability to work independently and collaboratively in a contract-based team environment.