job description
Join Marriott International, the worldâs largest hospitality company, as a Digital Marketing Officer in the breathtaking island of Bali. This role is perfect for a dynamic, data-driven marketing professional who thrives in a fast-paced, luxury hospitality environment. As the Digital Marketing Officer, you will play a pivotal role in elevating Marriottâs brand presence across Baliâs most sought-after destinations, including Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung.
In this role, you will craft and execute innovative digital marketing strategies to drive brand awareness, guest engagement, and revenue growth. Youâll collaborate with cross-functional teams to create compelling campaigns that resonate with both local and international audiences, leveraging Marriottâs global reputation while tailoring messaging to Baliâs unique cultural and travel landscape. From social media and email marketing to SEO and paid advertising, youâll have the opportunity to shape the digital narrative of Marriottâs luxury properties in one of the worldâs most desirable travel destinations.
Baliâs vibrant tourism industry offers an unparalleled backdrop for this role, combining the allure of tropical paradise with a thriving digital economy. Whether youâre optimizing campaigns for a beachfront resort in Nusa Dua or a boutique hotel in Ubud, your work will directly impact Marriottâs ability to attract and retain loyal guests. If youâre passionate about digital marketing, luxury hospitality, and the opportunity to work in a dynamic, multicultural environment, this is your chance to make a lasting impact with a global leader.
Marriott International is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Responsibility
- Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive revenue for Marriott properties across Bali.
- Manage and optimize social media channels (Facebook, Instagram, LinkedIn, TikTok) to engage audiences and promote Marriottâs luxury offerings in Bali.
- Collaborate with local and global teams to create compelling content, including blog posts, videos, and graphics, tailored to Baliâs unique travel market.
- Oversee email marketing campaigns, including newsletters and promotional offers, to nurture guest relationships and drive repeat bookings.
- Monitor and analyze digital marketing performance using tools like Google Analytics, Meta Ads Manager, and SEO platforms to refine strategies and maximize ROI.
- Work closely with sales and revenue teams to align digital marketing efforts with occupancy and revenue goals for Marriott properties in Bali.
- Stay updated on industry trends, emerging technologies, and competitor strategies to ensure Marriott remains at the forefront of digital innovation in hospitality.
- Support crisis communication and reputation management efforts, ensuring Marriottâs brand integrity is maintained across all digital touchpoints.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3 years of experience in digital marketing, preferably within the hospitality, travel, or luxury brand sectors.
- Proven track record of managing social media, email marketing, SEO, and paid advertising campaigns with measurable results.
- Proficiency in digital marketing tools such as Google Analytics, Meta Ads Manager, Mailchimp, and SEO platforms (e.g., SEMrush, Ahrefs).
- Strong understanding of content marketing, including copywriting, graphic design, and video production basics.
- Excellent written and verbal communication skills in English; additional languages (e.g., Bahasa Indonesia) are a plus.
- Ability to work in a fast-paced, multicultural environment and collaborate effectively with cross-functional teams.
- Creative mindset with a passion for storytelling and a deep appreciation for luxury hospitality and travel.