job description
Join MST Golf Sdn Bhd as a Brand Marketing Manager and lead the strategic vision for our premium golf and lifestyle brands in the vibrant markets of Bali. This is a unique opportunity to shape brand narratives, drive revenue growth, and execute high-impact marketing campaigns in one of Southeast Asia’s most dynamic regions.
In this role, you will oversee end-to-end brand development, from conceptualizing innovative product launches to managing multi-channel marketing strategies. Your expertise will elevate our brand presence, engage high-value audiences, and position MST Golf as a leader in luxury sports and lifestyle experiences.
Based in Canggu, you’ll collaborate with cross-functional teams to align marketing initiatives with business objectives, leveraging data-driven insights to optimize performance. Whether it’s digital campaigns, partnerships, or experiential activations, your creative and analytical skills will be key to our success.
Responsibility
- Brand Strategy & Development: Define and execute comprehensive brand strategies to enhance market positioning and equity for golf and lifestyle products.
- Campaign Leadership: Spearhead integrated marketing campaigns (digital, social, PR, and events) to drive brand awareness and customer acquisition.
- Product Launches: Plan and execute high-impact product launches, including go-to-market strategies, collateral development, and stakeholder coordination.
- Performance Analysis: Monitor KPIs (e.g., engagement, conversion, ROI) and leverage analytics to refine marketing tactics and budget allocation.
- Partnership Management: Build and nurture relationships with influencers, media, and strategic partners to amplify brand reach.
- Content & Creative Direction: Oversee the creation of compelling content (copy, visuals, video) that aligns with brand voice and resonates with target audiences.
- Market Research: Conduct competitive analysis and consumer insights to identify trends and opportunities in the golf/lifestyle sectors.
- Team Collaboration: Work closely with sales, product, and regional teams to ensure cohesive brand messaging and execution.
Qualifications
- Proven Experience: Minimum 5 years in brand marketing, preferably in luxury, sports, or lifestyle industries.
- Strategic Mindset: Ability to develop and implement data-driven marketing strategies with a focus on growth and ROI.
- Digital Expertise: Proficiency in digital marketing tools (SEO/SEM, social media, email, CRM) and analytics platforms (Google Analytics, etc.).
- Leadership Skills: Experience managing cross-functional teams, agencies, or vendors to deliver high-quality outputs.
- Creative Vision: Strong portfolio of successful campaigns, brand storytelling, and content creation.
- Industry Knowledge: Familiarity with golf, hospitality, or premium consumer markets is a plus.
- Communication: Exceptional written and verbal skills in English; ability to craft persuasive narratives for diverse audiences.
- Education: Bachelor’s degree in Marketing, Business, or related field; MBA or advanced certifications are advantageous.