job description
Join PT. Musfiratur as a Digital Marketing & Meta Ads Specialist and take the lead in shaping our brand’s digital footprint across Bali’s most dynamic markets. In this role, you’ll design, execute, and optimize high-impact social media and paid advertising campaigns to drive engagement, conversions, and brand growth. Based in the heart of Bali’s thriving business hubs—Canggu, Ubud, Denpasar, or surrounding areas—you’ll collaborate with a forward-thinking team to leverage data-driven strategies and cutting-edge tools to elevate our online presence.
This is a unique opportunity for a creative and analytical marketer to make a tangible impact in a fast-paced, innovative environment. Whether you’re crafting compelling ad copy, analyzing performance metrics, or identifying new growth opportunities, your expertise will be pivotal in expanding our reach and maximizing ROI. If you’re passionate about digital trends, thrive in a collaborative setting, and have a proven track record in Meta Ads and multi-platform marketing, we’d love to hear from you.
Responsibility
- Develop and execute data-driven digital marketing strategies across Meta (Facebook, Instagram), Google Ads, and other social platforms to achieve KPIs for lead generation, brand awareness, and sales.
- Create, manage, and optimize paid advertising campaigns, including audience targeting, A/B testing, and budget allocation to maximize ROI.
- Produce engaging content calendars and oversee the creation of high-quality visuals, videos, and copy tailored to each platform’s best practices.
- Monitor and analyze campaign performance using tools like Meta Ads Manager, Google Analytics, and third-party software, providing actionable insights and reports.
- Collaborate with cross-functional teams (design, sales, product) to align marketing efforts with business goals and seasonal promotions.
- Stay ahead of industry trends, algorithm updates, and emerging platforms to recommend innovative strategies for competitive advantage.
- Manage community engagement by responding to comments, messages, and reviews to foster a positive brand image.
- Conduct market research and competitor analysis to identify opportunities for growth and differentiation.
Qualifications
- 3+ years of experience in digital marketing, with a focus on Meta Ads (Facebook & Instagram) and social media management.
- Proven track record of successful campaign management, with measurable results in lead generation, engagement, or sales growth.
- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs).
- Strong copywriting and content creation skills, with the ability to adapt tone and style for different audiences.
- Experience with graphic design tools (Canva, Adobe Suite) or video editing (Premiere Pro, CapCut) is a plus.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and project management skills to coordinate with internal and external stakeholders.
- Fluency in English (written and verbal); Indonesian language skills are a bonus.