job description
Join Aurex Strategic Marketing as our Digital Marketing Manager and lead the charge in transforming our brand’s digital footprint across TikTok, Facebook, Instagram, and XHS (Little Red Book). Based in the vibrant hub of Canggu, Bali, you’ll spearhead innovative campaigns, drive engagement, and scale our online presence to new heights.
This is a unique opportunity for a creative and data-driven marketer to shape the future of a dynamic company in one of the world’s most inspiring work environments. Whether you’re optimizing ad spend, crafting viral content, or analyzing performance metrics, your work will directly impact our growth and brand authority in the digital space.
If you thrive in a fast-paced, collaborative setting and have a passion for cutting-edge social media strategies, we want to hear from you. Let’s build something extraordinary together—where your ideas don’t just get heard, they get implemented.
Responsibility
- Develop and execute data-driven digital marketing campaigns across TikTok, Facebook, Instagram, and XHS to boost brand awareness and lead generation.
- Manage and optimize paid social media advertising, including budget allocation, A/B testing, and ROI analysis.
- Create and curate high-impact content (videos, graphics, copy) tailored to each platform’s audience and algorithm.
- Monitor and report on KPIs (engagement rates, CTR, conversions) using tools like Google Analytics, Meta Business Suite, and TikTok Ads Manager.
- Collaborate with influencers, creators, and cross-functional teams to amplify reach and foster community growth.
- Stay ahead of emerging trends in social media, SEO, and digital marketing to keep strategies fresh and competitive.
- Oversee community management, ensuring timely and brand-aligned responses to comments, messages, and reviews.
- Implement conversion optimization techniques to turn followers into loyal customers.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Proven 3+ years of experience in digital marketing, with a focus on social media management and paid ads.
- Deep expertise in Meta Ads, TikTok Ads, and Google Analytics; certification is a plus.
- Strong content creation skills (copywriting, video editing, or graphic design) and a portfolio of successful campaigns.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent English communication skills (written and verbal) for global audiences.
- Experience working in startups or fast-growing companies is highly desirable.
- Based in or willing to relocate to Bali, Indonesia (remote work may be considered for exceptional candidates).