job description
Join Merdis International as a Digital Marketing Manager specializing in Marketplace & CPAS (Cost Per Action/Sale) strategies in the vibrant heart of Bali. This is a unique opportunity to lead high-impact digital campaigns, drive performance marketing initiatives, and optimize conversion funnels for a dynamic, fast-growing organization.
As a key player in our marketing team, you will design, execute, and refine data-driven strategies to boost brand visibility, engagement, and revenue across multiple digital channels. Your expertise in CPAS models, marketplace platforms, and performance marketing will be critical in scaling our online presence and maximizing ROI.
Based in Bali’s most sought-after locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll collaborate with cross-functional teams to align marketing efforts with business goals, leveraging analytics, A/B testing, and cutting-edge tools to stay ahead of industry trends.
If you’re a results-oriented digital marketer with a passion for innovation and a track record of success in e-commerce, affiliate marketing, or marketplace growth, we want to hear from you!
Responsibility
- Develop and execute end-to-end digital marketing strategies focused on CPAS, marketplace optimization, and performance-based campaigns.
- Manage and scale paid advertising campaigns (Google Ads, Meta, TikTok, etc.) to drive high-intent traffic and conversions.
- Optimize marketplace listings, SEO, and content strategies to improve visibility, click-through rates, and sales.
- Analyze KPIs, ROI, and customer acquisition costs to refine strategies and allocate budgets effectively.
- Collaborate with sales, product, and creative teams to align marketing efforts with business objectives.
- Conduct competitor research and market analysis to identify growth opportunities and trends.
- Implement A/B testing, landing page optimizations, and funnel improvements to enhance user experience and conversion rates.
- Stay updated on emerging digital marketing tools, algorithms, and industry best practices to maintain a competitive edge.
Qualifications
- 3+ years of experience in digital marketing, with a focus on CPAS, performance marketing, or marketplace growth.
- Proven track record of scaling digital campaigns with measurable ROI in e-commerce, SaaS, or affiliate marketing.
- Expertise in Google Ads, Meta Ads Manager, TikTok Ads, and other PPC platforms.
- Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar tools.
- Experience with SEO, content marketing, and conversion rate optimization (CRO).
- Familiarity with marketplace platforms (e.g., Tokopedia, Shopee, Lazada, Amazon) and their algorithms.
- Excellent communication, project management, and stakeholder collaboration skills.
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).