job description
Join Carleton ES, a dynamic and innovative health and wellness company, as our Digital Marketing Manager in the vibrant and culturally rich island of Bali, Indonesia. We are seeking a creative and results-driven marketing professional to lead our digital strategy, enhance our brand presence, and drive customer engagement in the thriving wellness industry.
In this role, you will have the opportunity to work in some of Bali’s most sought-after locations, including Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung. Whether you prefer the serene rice fields of Ubud, the bustling beaches of Kuta, or the luxurious resorts of Nusa Dua, this position offers flexibility and the chance to immerse yourself in Bali’s unique lifestyle while advancing your career.
As a key member of our team, you will develop and execute data-driven digital marketing campaigns, optimize our online presence, and collaborate with cross-functional teams to achieve business growth. If you are passionate about health and wellness, thrive in a fast-paced environment, and want to make a meaningful impact, we’d love to hear from you!
This is a full-time position offering a competitive salary of IDR 15,000,000 – IDR 18,000,000 per month, along with opportunities for professional development and a supportive work culture. Join us in shaping the future of wellness in one of the world’s most beautiful destinations!
Responsibility
- Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth for our health and wellness products/services.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, to maximize ROI.
- Lead the creation and execution of engaging content, including blog posts, social media campaigns, videos, and newsletters, tailored to our target audience.
- Monitor and analyze key performance metrics (KPIs) to assess campaign effectiveness and adjust strategies as needed for continuous improvement.
- Collaborate with internal teams, including sales, product development, and customer support, to ensure alignment and consistency in messaging and branding.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies, and apply innovative approaches to enhance our marketing efforts.
- Manage relationships with external partners, agencies, and influencers to amplify our brand reach and engagement.
- Oversee the company’s online reputation, including review management and customer feedback, to maintain a positive brand image.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field. A master’s degree is a plus.
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial or leadership role.
- Proven track record of developing and executing successful digital marketing campaigns in the health, wellness, or lifestyle industries.
- Strong expertise in SEO, SEM, social media marketing, email marketing, and content marketing, with hands-on experience using tools like Google Analytics, Google Ads, Meta Ads Manager, and HubSpot.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional written and verbal communication skills, with a keen eye for detail and creativity in content creation.
- Experience managing budgets and allocating resources effectively to achieve marketing goals.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Passion for health and wellness, with a strong understanding of industry trends and consumer behavior.