job description
Join HOKBEN (PT Eka Bogainti) as a Digital Marketing Manager and take the lead in shaping our brand’s digital future in the vibrant heart of Bali. This is your opportunity to drive innovative campaigns, amplify online engagement, and propel our market presence to new heights. Based in one of Bali’s dynamic hubs—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll work in a collaborative environment where creativity meets strategy.
As the digital landscape evolves, we’re seeking a visionary leader to craft data-driven strategies, optimize performance across channels, and foster meaningful connections with our audience. Whether it’s social media mastery, SEO excellence, or paid advertising, your expertise will be pivotal in achieving measurable growth and brand loyalty.
If you’re passionate about digital trends, thrive in fast-paced settings, and want to make a tangible impact, this role is tailored for you. Elevate your career while enjoying Bali’s inspiring work-life balance.
Responsibility
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility, engagement, and conversions across all digital platforms.
- Lead SEO/SEM initiatives to improve organic search rankings, drive traffic, and maximize ROI on paid campaigns (Google Ads, Meta, etc.).
- Oversee social media management, including content creation, community engagement, and influencer collaborations to strengthen brand authority.
- Analyze performance metrics (Google Analytics, CRM tools) and provide actionable insights to refine campaigns and optimize budget allocation.
- Manage email marketing and automation to nurture leads, boost retention, and personalize customer journeys.
- Collaborate with cross-functional teams (design, sales, product) to ensure brand consistency and align digital efforts with business goals.
- Stay ahead of industry trends (AI, automation, emerging platforms) and implement innovative tactics to outpace competitors.
- Monitor reputation management and crisis communication, ensuring a positive brand image across digital touchpoints.
Qualifications
- 5+ years of experience in digital marketing, with at least 2 years in a managerial role (agency or in-house).
- Proven track record of successful digital campaigns (portfolio or case studies required) with measurable KPIs (e.g., CTR, CAC, ROAS).
- Expertise in SEO, SEM, social media advertising (Meta, TikTok, LinkedIn), and Google Analytics 4.
- Proficiency in content management systems (CMS), marketing automation tools (HubSpot, Mailchimp), and CRM platforms.
- Strong analytical and data-driven mindset with the ability to interpret complex datasets and derive strategic insights.
- Exceptional communication and leadership skills to mentor teams and collaborate with stakeholders.
- Fluency in English (written and verbal); Indonesian language skills are a plus.
- Based in or willing to relocate to Bali (preference for candidates in target locations).