job description
Join Velox Networks as our Digital Marketing Lead and take the helm of our B2B SaaS growth strategy in the dynamic Southeast Asian market. In this pivotal role, youâll architect and execute high-impact digital campaigns to drive demand generation, nurture qualified leads, and amplify brand authorityâfueling rapid business expansion across the region.
Based in the vibrant hub of Bali, Indonesia, youâll collaborate with cross-functional teams to leverage data-driven insights, cutting-edge marketing automation, and performance analytics to scale our customer acquisition and optimize conversion funnels. Your expertise in B2B SaaS will be instrumental in positioning Velox Networks as a leader in innovative network solutions, while your creative flair will ensure our messaging resonates with enterprise clients and tech-savvy decision-makers.
This is a rare opportunity to shape the future of digital marketing for a forward-thinking company, where your strategic vision will directly impact revenue growth and market penetration. If you thrive in fast-paced environments and are passionate about transforming digital touchpoints into measurable business outcomes, we want to hear from you.
Responsibility
- Develop and execute a comprehensive digital marketing strategy aligned with B2B SaaS growth objectives, including SEO, SEM, content marketing, and social media.
- Lead demand generation initiatives through targeted campaigns (PPC, email, LinkedIn Ads) to attract and convert high-intent enterprise leads.
- Optimize lead nurturing workflows using marketing automation tools (e.g., HubSpot, Marketo) to improve MQL-to-SQL conversion rates.
- Collaborate with sales teams to align marketing efforts with revenue goals, ensuring seamless handoffs and pipeline growth.
- Analyze performance metrics (CAC, LTV, ROI) and iterate on strategies to maximize efficiency and scalability.
- Create and distribute high-value content (whitepapers, case studies, webinars) to establish thought leadership in the SaaS and networking space.
- Manage brand consistency across all digital channels, ensuring messaging resonates with B2B audiences and differentiates Velox Networks.
- Stay ahead of industry trends in digital marketing, MarTech, and B2B SaaS to innovate and maintain a competitive edge.
Qualifications
- 5+ years of experience in digital marketing, with at least 2 years in B2B SaaS or tech, preferably in demand generation.
- Proven track record of driving measurable growth through multi-channel campaigns (SEO, paid ads, email, social).
- Expertise in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, Zoho).
- Strong analytical skills with proficiency in Google Analytics, SEMrush, or similar tools to track KPIs and optimize performance.
- Exceptional content creation and editing skills, with the ability to craft compelling narratives for technical and executive audiences.
- Experience with A/B testing and data-driven decision-making to refine messaging and improve conversion rates.
- Familiarity with B2B sales cycles and the ability to collaborate effectively with sales teams to align marketing and revenue goals.
- Bachelorâs degree in Marketing, Business, Communications, or a related field (or equivalent experience).