job description
Are you a Digital Marketing Specialist with a passion for SEO, SEM, and lead generation? Join Secret Furnishing, a fast-growing company serving the Singapore market, and take the helm of our digital strategy from the comfort of Bali!
In this dynamic role, you’ll drive organic and paid traffic, optimize campaigns, and generate high-quality leads for our home cleaning services. Work remotely with a collaborative team, leveraging cutting-edge tools to maximize ROI and brand visibility. If you thrive in a results-driven environment and love crafting data-backed strategies, this is your chance to make an impact.
Enjoy the flexibility of remote work while contributing to a company that values innovation, growth, and work-life balance. Apply now and be part of our mission to revolutionize the home services industry in Singapore!
Responsibility
- Develop and execute SEO strategies to improve organic search rankings, including keyword research, on-page/off-page optimization, and technical SEO.
- Manage Google Ads and Meta Ads campaigns, optimizing for conversions, CTR, and ROI while adhering to budget constraints.
- Monitor and analyze performance metrics (e.g., traffic, bounce rates, conversions) using tools like Google Analytics, SEMrush, or Ahrefs.
- Create and optimize landing pages and ad creatives to enhance user experience and lead generation.
- Collaborate with content teams to produce SEO-friendly blog posts, guides, and social media content tailored to the Singapore market.
- Conduct competitor analysis to identify gaps and opportunities in digital marketing strategies.
- Implement A/B testing for ads, emails, and landing pages to refine messaging and improve performance.
- Generate monthly reports with actionable insights and recommendations for continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field (or equivalent experience).
- Proven 2+ years of experience in SEO, SEM, and paid advertising (Google Ads, Meta Ads).
- Strong proficiency in SEO tools (e.g., Ahrefs, SEMrush, Moz) and analytics platforms (Google Analytics, Google Tag Manager).
- Experience with lead generation strategies and CRM tools (e.g., HubSpot, Salesforce).
- Excellent analytical and problem-solving skills with a data-driven mindset.
- Familiarity with content marketing and copywriting for digital channels.
- Ability to work independently in a remote setting with strong time-management skills.
- Knowledge of the Singapore market and consumer behavior is a plus.