job description
Are you a dynamic and proactive professional with a passion for building relationships and amplifying brand visibility? VA Masters is seeking a talented Public Relations & Outreach Virtual Assistant to join our remote team in Bali. This is your chance to work with a forward-thinking company while enjoying the flexibility of a fully remote role in one of the world’s most inspiring locations.
In this role, you will be the voice of our brand, fostering meaningful connections with media outlets, influencers, and partners to drive awareness and engagement. Your expertise in PR strategies, outreach campaigns, and digital communication will play a pivotal role in shaping our public image and expanding our network. Whether you're crafting compelling press releases, coordinating interviews, or managing social media collaborations, your work will directly contribute to our growth and success.
We offer a competitive hourly rate of $9–$11 USD, a collaborative work environment, and the opportunity to grow your career in the vibrant digital marketing space. If you thrive in a fast-paced setting and have a knack for storytelling, we’d love to hear from you!
Responsibility
- Develop and execute PR strategies to enhance brand reputation and visibility across digital and traditional media channels.
- Conduct outreach campaigns to secure partnerships with influencers, bloggers, and industry leaders.
- Write and distribute press releases, pitches, and media kits to targeted outlets and journalists.
- Monitor media coverage and track PR performance using analytics tools to measure impact and ROI.
- Manage social media collaborations and coordinate cross-promotional activities with brand ambassadors.
- Build and maintain a media database of contacts, including journalists, editors, and industry experts.
- Assist in crisis communication planning and respond to inquiries or feedback in a timely and professional manner.
- Collaborate with marketing teams to align PR efforts with broader brand messaging and campaigns.
Qualifications
- Proven experience (1-3 years) in public relations, outreach, or digital marketing, preferably in a remote or virtual setting.
- Exceptional written and verbal communication skills in English, with a keen eye for detail.
- Strong networking and relationship-building abilities with media professionals and influencers.
- Proficiency in using PR tools (e.g., Meltwater, Cision, HARO) and social media platforms (LinkedIn, Instagram, Twitter).
- Ability to craft compelling narratives and adapt messaging for different audiences and channels.
- Organized and self-motivated, with the ability to manage multiple projects and deadlines in a remote environment.
- Familiarity with SEO principles and content optimization for PR materials is a plus.
- Based in or willing to relocate to Bali (Canggu, Ubud, Denpasar, or surrounding areas).