job description
Join HR Focus as a Digital Marketing Executive and play a pivotal role in shaping the future of early childhood education through impactful digital storytelling. This is a unique opportunity to combine your passion for marketing with a meaningful mission—empowering young minds by crafting compelling digital campaigns that resonate with parents, educators, and communities.
Based in the vibrant and creative hub of Canggu, Bali, you’ll work in a dynamic environment where innovation meets purpose. Your expertise in digital marketing will drive brand awareness, engagement, and growth for a leading name in early childhood education, ensuring every child has access to quality learning experiences.
If you’re a creative thinker with a data-driven approach and a heart for making a difference, this role is your chance to leave a lasting impact while advancing your career in a thriving industry.
Responsibility
- Develop and execute data-driven digital marketing strategies to enhance brand visibility and lead generation for early childhood education programs.
- Create and manage engaging content across multiple platforms, including social media, blogs, email campaigns, and video storytelling.
- Optimize SEO/SEM efforts to improve organic search rankings and drive targeted traffic to the brand’s digital assets.
- Monitor and analyze KPIs and performance metrics (e.g., CTR, conversion rates, ROI) to refine campaigns and maximize impact.
- Collaborate with cross-functional teams to align marketing initiatives with educational goals and brand messaging.
- Leverage paid advertising (Google Ads, Meta Ads, etc.) to amplify reach and engagement among key audiences.
- Stay ahead of digital marketing trends and emerging technologies to innovate and maintain a competitive edge.
- Build and nurture community engagement through interactive campaigns, webinars, and parent-focused content.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 3 years of experience in digital marketing, preferably in the education, edtech, or nonprofit sectors.
- Proven track record in SEO, content marketing, and social media management with measurable results.
- Proficiency in Google Analytics, Meta Business Suite, and marketing automation tools (e.g., HubSpot, Mailchimp).
- Strong copywriting and storytelling skills with the ability to tailor messaging for diverse audiences.
- Experience with paid digital advertising (PPC, programmatic ads) and budget management.
- Creative mindset with a data-driven approach to decision-making.
- Excellent communication skills and the ability to work in a fast-paced, collaborative environment.