job description
Join Golden Axis Global Enterprises Corp. as a KOL (Key Opinion Leader) Specialist and drive the digital growth of a leading cosmetic or personal care brand through strategic influencer marketing and social commerce initiatives. In this dynamic role, you will identify, engage, and collaborate with top-tier influencers to amplify brand visibility, foster authentic connections, and boost sales in the competitive beauty and personal care market.
Based in the vibrant hub of Bali, Indonesia, youâll work in a fast-paced, creative environment, leveraging data-driven insights to craft impactful campaigns that resonate with target audiences. Your expertise in influencer relations, content strategy, and performance analytics will be key to elevating the brandâs digital presence and driving measurable business growth.
If youâre passionate about influencer marketing, thrive in collaborative settings, and have a knack for building meaningful partnerships, this is your opportunity to make a lasting impact in the beauty industry.
Responsibility
- Identify, vet, and onboard high-potential KOLs (Key Opinion Leaders) and influencers aligned with the brandâs values and target audience.
- Develop and execute end-to-end influencer marketing campaigns, from concept to performance analysis.
- Negotiate contracts, manage budgets, and ensure ROI-positive collaborations with influencers across platforms (Instagram, TikTok, YouTube, etc.).
- Monitor and analyze campaign performance using KPIs such as engagement rates, reach, conversions, and sales lift.
- Create compelling briefs and content guidelines for influencers to ensure brand consistency and message alignment.
- Stay ahead of industry trends, competitor activities, and emerging platforms to refine the brandâs influencer strategy.
- Collaborate with cross-functional teams (marketing, creative, e-commerce) to integrate influencer content into broader digital campaigns.
- Build and maintain long-term relationships with top-tier influencers to foster brand loyalty and recurring partnerships.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 2+ years of experience in influencer marketing, digital marketing, or social media management, preferably in the beauty, cosmetics, or FMCG industry.
- Proven track record of managing successful influencer campaigns with measurable results.
- Strong understanding of social media platforms, algorithms, and best practices for influencer collaborations.
- Excellent negotiation, communication, and relationship-building skills.
- Analytical mindset with proficiency in tools like Google Analytics, social media insights, or influencer marketing platforms (e.g., Upfluence, AspireIQ).
- Creative thinker with the ability to craft data-backed strategies and compelling narratives.
- Fluency in English; additional languages (e.g., Indonesian, Tagalog) are a plus.