job description
Join Marina Bay Sands as a Senior Executive in Loyalty Marketing (Gaming) and play a pivotal role in elevating our world-class loyalty program. This is a unique opportunity to drive customer engagement, retention, and revenue growth through innovative marketing strategies tailored for the gaming and hospitality industry.
In this dynamic role, you will collaborate with cross-functional teams to design, execute, and optimize loyalty campaigns, communications, and events that resonate with our high-value patrons. Your expertise in data-driven marketing and customer relationship management will be key to enhancing the guest experience and maximizing program performance.
Based in the vibrant region of Badung, Bali, you’ll work in a fast-paced, luxury environment where creativity and strategic thinking are rewarded. If you’re passionate about loyalty marketing and have a proven track record in the gaming or hospitality sector, we’d love to hear from you.
Responsibility
- Develop and execute loyalty marketing strategies to drive customer retention, engagement, and lifetime value in the gaming segment.
- Coordinate end-to-end campaign management, including planning, execution, and performance analysis for loyalty initiatives.
- Collaborate with internal stakeholders (e.g., Gaming, Hospitality, CRM) to align loyalty programs with business objectives.
- Oversee the creation of targeted communications (email, SMS, in-app) to enhance member interactions and program adoption.
- Plan and execute exclusive events and experiences for high-tier loyalty members to foster brand loyalty.
- Monitor and analyze KPIs and customer data to identify trends, opportunities, and areas for program improvement.
- Manage relationships with external vendors and partners to support loyalty program operations.
- Stay abreast of industry trends in gaming loyalty marketing and recommend innovative approaches to maintain competitive advantage.
Qualifications
- Bachelor’s degree in Marketing, Business, Hospitality, or a related field; MBA or advanced degree is a plus.
- Minimum 5 years of experience in loyalty marketing, CRM, or customer engagement, preferably in the gaming, hospitality, or luxury sector.
- Proven track record in designing and executing successful loyalty programs with measurable impact on retention and revenue.
- Strong analytical skills with proficiency in data tools (e.g., SQL, Tableau, CRM platforms) to derive actionable insights.
- Excellent project management and stakeholder coordination abilities.
- Exceptional communication and storytelling skills for crafting compelling marketing messages.
- Familiarity with gaming regulations and compliance in the APAC region is advantageous.
- Ability to thrive in a fast-paced, high-pressure environment with a customer-centric mindset.