job description
Join Hai-O as a Digital Marketing Executive and drive impactful digital strategies to elevate our brand presence in Southeast Asiaâs dynamic market. Based in the vibrant hubs of Bali (Canggu, Ubud, Denpasar, or surrounding areas), youâll craft compelling content, optimize e-commerce performance, and execute data-driven campaigns to engage audiences and boost conversions.
This role is perfect for a creative, analytical marketer passionate about leveraging digital channelsâsocial media, SEO, email, and paid adsâto deliver measurable growth. Collaborate with cross-functional teams to align marketing initiatives with business goals, while staying ahead of industry trends in a fast-paced, innovative environment.
Whether youâre a Bali-based professional or open to hybrid/remote work, this opportunity offers the chance to shape a leading brandâs digital footprint while enjoying the islandâs inspiring work-life balance.
Responsibility
- Develop and execute multi-channel digital marketing campaigns (social media, SEO/SEM, email, content) to increase brand awareness and lead generation.
- Create and optimize engaging content (copy, graphics, videos) tailored to target audiences across platforms like Instagram, Facebook, LinkedIn, and TikTok.
- Manage and enhance e-commerce operations, including product listings, promotions, and UX/UI improvements to drive sales.
- Monitor and analyze KPIs (traffic, CTR, conversion rates, ROI) using tools like Google Analytics, Meta Ads Manager, and CRM systems.
- Collaborate with design, sales, and product teams to ensure cohesive messaging and campaign alignment.
- Conduct market research and competitor analysis to identify opportunities and refine strategies.
- Stay updated on digital marketing trends, algorithm changes, and emerging technologies to maintain a competitive edge.
- Support performance marketing efforts, including A/B testing, budget allocation, and bid management for paid campaigns.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in digital marketing, e-commerce, or brand management.
- Proven track record in content creation, social media management, and performance marketing.
- Proficiency in Google Analytics, Meta Business Suite, SEO tools (e.g., SEMrush, Ahrefs), and email marketing platforms (e.g., Mailchimp).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills in English; additional languages (e.g., Malay, Indonesian) are a plus.
- Creative mindset with experience in graphic design (Canva, Adobe Suite) or video editing is advantageous.
- Ability to work independently, meet deadlines, and adapt to a fast-paced, remote/hybrid environment.