job description
Join Sephora, the worldâs leading beauty retailer, as our Assistant Manager, Loyalty Marketing and play a pivotal role in shaping our regional loyalty program. This is a unique opportunity to drive customer engagement and retention in one of the most dynamic markets in Southeast Asiaâall while enjoying the flexibility of working remotely from the stunning island of Bali, Indonesia.
In this role, youâll collaborate with cross-functional teams to develop and execute data-driven loyalty strategies that enhance customer lifetime value and brand affinity. Youâll analyze performance metrics, optimize campaign effectiveness, and innovate new ways to reward our most loyal clients. If youâre passionate about CRM, customer experience, and digital marketing, this is your chance to make a tangible impact in a fast-paced, creative environment.
Sephora values diversity, creativity, and bold thinking. As part of our team, youâll enjoy competitive benefits, professional development opportunities, and the freedom to work from Baliâs vibrant coworking spaces or your favorite beachside cafĂŠ. Whether youâre based in Canggu, Ubud, or Kuta, youâll be part of a global brand that celebrates individuality and innovation.
Why join Sephora?
- Work for a globally recognized leader in beauty retail with a strong digital presence.
- Flexible remote work policy in Bali, one of the worldâs top digital nomad destinations.
- Collaborate with a diverse, talented team across Asia-Pacific.
- Opportunities for career growth in a fast-evolving industry.
- Access to exclusive beauty products and industry events.
Responsibility
- Develop and execute regional loyalty marketing strategies to drive customer retention and engagement.
- Analyze customer data and campaign performance to optimize loyalty program effectiveness.
- Collaborate with cross-functional teams (e.g., Digital Marketing, CRM, E-commerce) to align loyalty initiatives with business goals.
- Manage the end-to-end execution of loyalty campaigns, including segmentation, personalization, and A/B testing.
- Monitor industry trends and competitor activities to identify opportunities for innovation in loyalty programs.
- Prepare reports and presentations for senior management on loyalty program performance and ROI.
- Work with external partners (e.g., agencies, vendors) to enhance loyalty program features and customer experiences.
- Ensure compliance with data privacy regulations (e.g., GDPR, PDPA) in all loyalty marketing activities.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in loyalty marketing, CRM, or digital marketing, preferably in retail or e-commerce.
- Proven track record of developing and executing successful loyalty programs or customer retention strategies.
- Strong analytical skills with experience using tools like Google Analytics, Tableau, or SQL for data-driven decision-making.
- Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, HubSpot) is a plus.
- Excellent communication and stakeholder management skills, with the ability to influence and collaborate across teams.
- Experience working in a regional or global role, with an understanding of Southeast Asian markets.
- Passion for the beauty industry and customer-centric marketing.