job description
Join Met Travel and Tours, a dynamic leader in aviation and professional development training, as our Digital Marketing Executive in the vibrant heart of Bali, Indonesia. We're seeking a creative and results-driven marketing professional to spearhead our digital initiatives, promoting cutting-edge aviation, technical, and corporate training programs to a global audience.
In this role, you'll have the unique opportunity to blend your passion for marketing with the exciting world of aviation and technical education. Bali's thriving digital nomad community and growing tech ecosystem provide the perfect backdrop for innovation and collaboration. As our Marketing Executive, you'll develop and execute data-driven strategies to increase brand awareness, generate high-quality leads, and drive enrollment in our specialized training programs.
You'll work closely with our training experts, aviation professionals, and corporate partners to create compelling campaigns that resonate with diverse audiences - from aspiring pilots and aviation technicians to corporate professionals seeking upskilling opportunities. This position offers the chance to make a real impact in the aviation and education sectors while enjoying Bali's world-class lifestyle and professional growth opportunities.
If you're a strategic thinker with a flair for digital marketing and a passion for education and aviation, we want to hear from you. Help us shape the future of technical training while building your career in one of the world's most desirable locations.
Responsibility
- Develop and implement comprehensive digital marketing strategies to promote aviation, technical, and corporate training programs
- Create and manage multi-channel campaigns across social media, email, SEO, and paid advertising platforms
- Collaborate with training instructors and subject matter experts to produce engaging content (blogs, videos, infographics, case studies)
- Optimize website content and landing pages for search engines and user experience to drive conversions
- Manage and grow our social media presence across platforms (LinkedIn, Facebook, Instagram, YouTube) with targeted content
- Analyze campaign performance using Google Analytics and other tools, providing regular reports and actionable insights
- Coordinate with sales teams to develop lead nurturing strategies and improve conversion rates
- Stay updated on digital marketing trends and emerging technologies in the aviation and education sectors
- Manage relationships with external agencies, influencers, and partners to expand our reach
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3+ years of experience in digital marketing, preferably in education, aviation, or technical training sectors
- Proven track record of developing and executing successful digital marketing campaigns
- Strong understanding of SEO, SEM, content marketing, and social media strategies
- Experience with marketing automation tools, CRM systems, and analytics platforms
- Excellent written and verbal communication skills in English (additional languages a plus)
- Creative mindset with ability to translate complex technical concepts into engaging marketing content
- Strong analytical skills and ability to interpret data to drive decision-making
- Experience working in or familiarity with the aviation industry is highly desirable
- Self-starter with ability to work independently in a remote/hybrid environment