job description
Are you a data-driven digital marketer with a passion for exploring innovative channels and scaling campaigns across diverse APAC markets? We’re seeking a Digital Marketing Executive to join our dynamic team and drive impactful, multi-market strategies from the vibrant hub of Bali, Indonesia.
In this role, you’ll leverage your analytical mindset to optimize performance, experiment with emerging platforms, and collaborate with cross-functional teams to deliver measurable growth. Whether it’s crafting localized campaigns, dissecting KPIs, or identifying untapped opportunities, your expertise will shape our regional digital presence.
This is a unique opportunity to work remotely from Bali’s most sought-after locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—while contributing to a high-impact, fast-paced environment. If you thrive in a culture of innovation, agility, and results, we’d love to hear from you.
Responsibility
- Campaign Strategy & Execution: Develop and implement data-driven digital marketing campaigns across SEO, SEM, social media, email, and programmatic channels tailored to APAC audiences.
- Performance Analysis: Monitor, analyze, and report on KPIs (CTR, CAC, ROAS, engagement) using tools like Google Analytics, Meta Ads Manager, and marketing automation platforms.
- Market Localization: Adapt content, messaging, and channels to resonate with cultural nuances and consumer behaviors in key APAC markets (e.g., Malaysia, Singapore, Thailand).
- Channel Innovation: Test and scale new digital platforms (e.g., TikTok, LINE, WeChat) and emerging trends to expand reach and engagement.
- Collaboration: Partner with regional teams, creatives, and sales to align marketing efforts with business goals and product launches.
- Budget Management: Optimize ad spend allocation across channels to maximize ROI and efficiency.
- A/B Testing: Design and execute experiments for landing pages, ad creatives, and CTAs to improve conversion rates.
- Competitive Benchmarking: Research industry trends and competitor strategies to identify gaps and opportunities.
Qualifications
- Experience: 3+ years in digital marketing, with a proven track record in managing multi-market campaigns in APAC.
- Technical Skills: Proficiency in Google Analytics 4, Meta Business Suite, Google Ads, SEO tools (Ahrefs/SEMrush), and CRM systems.
- Analytical Mindset: Strong ability to interpret data, derive insights, and translate them into actionable strategies.
- APAC Knowledge: Familiarity with regional digital landscapes, including local platforms, payment methods, and consumer preferences.
- Content Adaptation: Experience localizing content for diverse audiences, with a keen eye for cultural sensitivity.
- Project Management: Ability to juggle multiple campaigns, deadlines, and stakeholders in a fast-paced environment.
- Communication: Fluent English (written and verbal); additional APAC languages (e.g., Bahasa, Mandarin, Thai) are a plus.
- Remote Readiness: Self-motivated with excellent time management skills to thrive in a remote or hybrid setup.