job description
Join Puffin Paint as our Digital ADS Specialist & SEO Strategist and take the lead in driving our digital marketing success in Bali’s vibrant business landscape. In this dynamic role, you will design, execute, and optimize high-impact Google Ads, Meta Ads, and TikTok Ads campaigns while developing data-driven SEO strategies to boost organic growth, engagement, and conversions.
As part of our innovative team, you’ll leverage cutting-edge tools and analytics to refine targeting, improve ad performance, and enhance search visibility. Your expertise will directly contribute to scaling our online presence, attracting high-intent audiences, and maximizing ROI across paid and organic channels.
Based in Bali’s most sought-after locations (Canggu, Ubud, Denpasar, and more), this role offers the perfect blend of professional growth and island lifestyle. If you’re passionate about digital marketing, thrive in a fast-paced environment, and want to make a tangible impact, we’d love to hear from you!
Responsibility
- Develop, manage, and optimize Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads campaigns to drive lead generation, traffic, and conversions.
- Conduct in-depth keyword research and implement on-page/off-page SEO strategies to improve organic search rankings.
- Monitor and analyze campaign performance using Google Analytics, Meta Business Suite, and TikTok Ads Manager, adjusting bids, audiences, and creatives for maximum ROI.
- Create compelling ad copy, landing pages, and A/B tests to enhance click-through rates (CTR) and conversion rates.
- Collaborate with content and design teams to produce high-quality, SEO-optimized assets (blogs, videos, graphics).
- Stay ahead of digital marketing trends, algorithm updates, and competitor strategies to refine our approach.
- Generate detailed reports on KPIs (CPC, CTR, CAC, ROAS) and present actionable insights to stakeholders.
- Manage and optimize the company’s Google My Business and local SEO presence for Bali-based audiences.
Qualifications
- Proven 2+ years of experience in paid advertising (Google Ads, Meta Ads, TikTok Ads) and SEO with a track record of successful campaigns.
- Proficiency in Google Analytics 4, Google Tag Manager, SEMrush, Ahrefs, or similar tools.
- Strong understanding of SEO best practices, including technical SEO, backlinking, and content optimization.
- Experience with A/B testing, audience segmentation, and retargeting strategies.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Fluent in English (written and verbal) with exceptional copywriting skills for ads and SEO content.
- Familiarity with e-commerce, lead generation, or SaaS marketing is a plus.
- Self-motivated, detail-oriented, and able to work in a fast-paced, remote or hybrid setting in Bali.