job description
Join CrabNCo: Where Casual Luxury Meets Exceptional Dining
CrabNCo is not just another restaurant—we are a premium Western dining destination that redefines the art of casual luxury. With a commitment to unparalleled quality, bold flavors, and an inviting atmosphere, we’ve carved a niche in Bali’s competitive F&B landscape. Our mission? To deliver an unforgettable dining experience where every detail—from the first bite to the last sip—reflects our passion for excellence.
As we expand our presence across Bali’s most vibrant locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung—we’re seeking a dynamic Marketing Manager to drive our brand’s visibility, engagement, and growth. In this role, you’ll be the architect of our marketing strategy, blending creativity with data-driven insights to elevate CrabNCo’s reputation as Bali’s premier Western restaurant. Whether it’s crafting compelling campaigns, optimizing digital presence, or fostering partnerships, you’ll play a pivotal role in shaping how the world experiences our brand.
This is more than a job; it’s an opportunity to work with a team that values innovation, collaboration, and a shared love for exceptional food and hospitality. If you’re a strategic thinker with a flair for storytelling and a passion for the F&B industry, we want you on our team.
Why CrabNCo?
- Innovative Culture: Work in a fast-paced, creative environment where your ideas are heard and celebrated.
- Impactful Role: See the direct results of your efforts in increased brand awareness, customer engagement, and revenue growth.
- Growth Opportunities: Bali’s booming F&B scene offers endless possibilities for professional development and career advancement.
- Work-Life Balance: Enjoy a supportive work environment that values your well-being as much as your contributions.
- Perks: Competitive salary, performance bonuses, staff meals, and exclusive access to our premium dining experiences.
Responsibility
- Develop and execute comprehensive marketing strategies to enhance brand awareness and drive customer acquisition across Bali’s key locations (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung).
- Lead digital marketing initiatives, including social media campaigns, email marketing, SEO, and paid advertising, to maximize online engagement and conversions.
- Collaborate with the culinary and operations teams to create compelling content that highlights our unique menu offerings, events, and promotions.
- Manage and optimize our online presence, including website content, Google My Business listings, and third-party review platforms (e.g., TripAdvisor, Zomato).
- Plan and execute offline marketing activities, such as local partnerships, events, and influencer collaborations, to strengthen our community presence.
- Monitor market trends, competitor activities, and customer feedback to identify opportunities for innovation and improvement.
- Analyze marketing performance metrics (e.g., ROI, engagement rates, conversion rates) and adjust strategies accordingly to meet business objectives.
- Oversee the design and production of marketing collateral, including menus, flyers, digital ads, and promotional materials.
- Build and maintain relationships with media outlets, bloggers, and influencers to amplify our brand’s reach and credibility.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of experience in marketing, preferably within the F&B, hospitality, or retail industry.
- Proven track record of developing and executing successful marketing campaigns, both digital and offline.
- Strong understanding of digital marketing tools and platforms, including social media (Instagram, Facebook, TikTok), Google Ads, SEO, and email marketing (e.g., Mailchimp).
- Experience with analytics tools (e.g., Google Analytics, Meta Business Suite) to measure and optimize campaign performance.
- Excellent written and verbal communication skills in English; proficiency in Bahasa Indonesia is a plus.
- Creative mindset with a keen eye for design and branding; experience with Canva, Adobe Creative Suite, or similar tools is advantageous.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and work under pressure in a fast-paced environment.
- Passion for the F&B industry and a deep appreciation for premium dining experiences.
- Ability to work collaboratively with cross-functional teams, including operations, culinary, and sales.