job description
Are you a creative, data-driven digital marketer with a passion for storytelling and brand building? IOI Properties Group, a leading retail and property development company, is seeking a dynamic Digital Marketing & Branding Executive to join our team in Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung). In this role, you will spearhead our social media, digital content, and online branding strategies to elevate IOI Malls' presence across Indonesia and beyond.
As the digital face of IOI Malls, you’ll collaborate with cross-functional teams to craft compelling campaigns, engage our audience, and drive foot traffic to our properties. This is an exciting opportunity to work in a fast-paced environment where your creativity and strategic thinking can make a real impact. If you thrive in a role that blends artistry with analytics, we’d love to hear from you!
Join us in shaping the future of retail marketing in one of Southeast Asia’s most vibrant markets. Apply now and be part of a team that values innovation, collaboration, and results.
Responsibility
- Develop and execute social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn) to enhance brand awareness and engagement.
- Create, curate, and manage high-quality digital content, including graphics, videos, blogs, and email campaigns, aligned with brand guidelines.
- Monitor and analyze performance metrics (e.g., reach, engagement, conversion) to optimize campaigns and report on ROI.
- Collaborate with influencers, vendors, and internal teams to amplify brand messaging and drive foot traffic to IOI Malls.
- Stay ahead of digital marketing trends, tools, and best practices to ensure IOI Malls remains competitive in the retail space.
- Manage online reputation by responding to customer inquiries, reviews, and feedback in a timely and professional manner.
- Support event promotions and in-mall activations through digital channels to maximize attendance and engagement.
- Assist in the planning and execution of paid advertising campaigns (e.g., Facebook Ads, Google Ads) to target key demographics.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in digital marketing, social media management, or content creation, preferably in retail, hospitality, or FMCG.
- Proven track record of growing social media followings and driving engagement through creative content.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut) and analytics platforms (e.g., Google Analytics, Meta Business Suite).
- Strong copywriting and storytelling skills with an eye for detail and brand consistency.
- Experience with SEO and SEM strategies to improve organic and paid search performance.
- Familiarity with CRM tools (e.g., HubSpot, Mailchimp) and email marketing best practices.
- Excellent communication and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
- Passion for retail, lifestyle, and digital trends, with a finger on the pulse of what resonates with audiences.