job description
Are you a data-driven marketer with a passion for scaling online presence? We are partnering with a prestigious, publicly listed property developer in Singapore to find a Digital Growth Specialist. This is a high-impact role designed for a professional who thrives on optimizing digital ecosystems, driving organic traffic through technical SEO, and executing high-conversion digital marketing campaigns.
As the Digital Growth Specialist, you will be instrumental in enhancing the digital footprint of luxury property developments. You will work closely with internal stakeholders to align marketing strategies with business objectives, ensuring our digital assets remain at the forefront of the industry. This role offers an excellent compensation package, including Basic salary, Variable Bonus (VB), and comprehensive employee benefits.
If you are analytical, creative, and ready to take ownership of digital growth strategies in the competitive real estate sector, we invite you to apply.
Responsibility
- Develop and execute comprehensive SEO strategies (on-page, off-page, and technical) to increase organic search visibility for property listings.
- Manage end-to-end digital marketing campaigns across paid search, social media, and display networks to drive high-quality leads.
- Conduct regular website audits to identify optimization opportunities for UX, site speed, and search indexing.
- Monitor, analyze, and report on key performance metrics (KPIs) using Google Analytics, Search Console, and other SEO tools.
- Collaborate with the content team to ensure all digital assets are optimized for target keywords and align with brand guidelines.
- A/B test landing pages and ad copies to maximize conversion rates for property sales inquiries.
- Stay ahead of industry trends and algorithm updates to maintain a competitive advantage in the real estate market.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of experience in SEO and Digital Marketing, preferably within the real estate or property development industry.
- Deep understanding of technical SEO, keyword research, link-building strategies, and conversion rate optimization (CRO).
- Proficiency with digital marketing tools including Google Analytics, Google Ads, Ahrefs, SEMrush, and CMS platforms (e.g., WordPress).
- Strong analytical mindset with the ability to translate complex data sets into actionable business insights.
- Exceptional project management skills and the ability to manage multiple stakeholders effectively.
- Strong written and verbal communication skills with a keen eye for detail.