job description
Join a dynamic Public Sector agency in Bali as a Digital Content & Social Media Specialist and play a pivotal role in shaping engaging, impactful digital narratives. This is a unique opportunity to leverage your creativity and strategic thinking to elevate the agency’s online presence, drive public engagement, and communicate key initiatives effectively.
Based in the vibrant heart of Badung, Bali, you’ll collaborate with cross-functional teams to develop and execute data-driven content strategies across multiple platforms. Whether you’re crafting compelling social media campaigns, analyzing performance metrics, or staying ahead of digital trends, your work will directly contribute to the agency’s mission of transparency, accessibility, and citizen engagement.
With a competitive salary package up to IDR 82.5M per month, this role offers not just financial rewards but also the chance to make a tangible difference in the public sector while enjoying Bali’s unparalleled work-life balance.
Responsibility
- Develop and execute a comprehensive social media strategy aligned with the agency’s goals, including content calendars, campaign planning, and platform-specific approaches.
- Create, edit, and publish high-quality digital content (text, images, videos, infographics) tailored for diverse audiences across platforms like LinkedIn, Instagram, Facebook, and Twitter.
- Monitor and analyze social media performance using tools like Google Analytics, Hootsuite, or native insights to optimize engagement and reach.
- Collaborate with internal stakeholders to translate complex public sector information into clear, engaging, and accessible content.
- Stay updated on digital trends, algorithm changes, and best practices to ensure the agency remains at the forefront of digital communication.
- Manage community engagement by responding to inquiries, moderating discussions, and fostering a positive online presence.
- Coordinate with designers, videographers, and other creatives to produce multimedia content that enhances storytelling.
- Prepare regular reports on KPIs, ROI, and audience growth to demonstrate the impact of digital initiatives.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Advanced degrees or certifications in digital marketing are a plus.
- 3+ years of experience in digital content creation, social media management, or a similar role, preferably in the public sector or a regulated industry.
- Proven track record of growing social media followings and engagement rates through organic and paid strategies.
- Proficiency in content management systems (CMS), social media scheduling tools (e.g., Buffer, Sprout Social), and basic graphic design (Canva, Adobe Suite).
- Excellent written and verbal communication skills in English, with the ability to adapt tone and style for different audiences.
- Strong analytical skills to interpret data and derive actionable insights for content optimization.
- Familiarity with SEO principles and how they apply to social media and digital content.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects with tight deadlines.