job description
Join Budi Utama as a Digital Ads Specialist and become the driving force behind our brand’s exponential growth in Bali’s competitive market. In this dynamic role, you’ll design, execute, and optimize high-impact paid media campaigns across platforms like Google Ads, Meta (Facebook & Instagram), TikTok, and LinkedIn to maximize ROI, engagement, and conversions.
Leverage data-driven insights to refine targeting, A/B test creatives, and scale successful strategies. Collaborate with cross-functional teams to align ad campaigns with broader marketing goals, ensuring seamless brand messaging and performance excellence. If you’re passionate about turning clicks into customers and thrive in a fast-paced, results-oriented environment, this is your opportunity to make a tangible impact.
Based in the vibrant hubs of Canggu, Ubud, or Denpasar, you’ll work in a culture that values innovation, creativity, and measurable success. Whether you’re optimizing for lead generation, e-commerce sales, or brand awareness, your expertise will shape the future of our digital presence.
Responsibility
- Develop, manage, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other digital platforms to achieve KPIs (CPA, CTR, ROAS).
- Conduct keyword research, audience segmentation, and competitive analysis to refine targeting and improve ad performance.
- Create and A/B test ad copies, landing pages, and visual assets to maximize conversion rates.
- Monitor campaign budgets, bids, and spend allocation to ensure cost-efficiency and scalability.
- Analyze performance metrics (impressions, clicks, conversions) using Google Analytics, Meta Ads Manager, and third-party tools to derive actionable insights.
- Collaborate with marketing, design, and content teams to align ad strategies with brand guidelines and campaign objectives.
- Stay ahead of industry trends, algorithm updates, and emerging ad formats to maintain a competitive edge.
- Prepare detailed reports and presentations for stakeholders, highlighting ROI, trends, and recommendations.
Qualifications
- Proven 2+ years of experience in managing paid media campaigns (Google Ads, Meta Ads, TikTok Ads, etc.) with a track record of driving measurable results.
- Proficiency in Google Ads, Meta Business Suite, Google Analytics 4, and bid management tools.
- Strong analytical skills with the ability to interpret data and optimize campaigns based on performance metrics.
- Experience with A/B testing, pixel implementation, and conversion tracking setup.
- Excellent written and verbal communication skills in English for ad copy and stakeholder reporting.
- Creative mindset with an eye for compelling ad visuals and messaging that resonate with target audiences.
- Familiarity with SEO principles and how they intersect with paid media is a plus.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.