job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial hub of Denpasar, Bali. This is a unique opportunity to lead strategic marketing initiatives in the finance sector, driving brand growth, customer acquisition, and revenue expansion across Indonesia’s dynamic market.
As CMO, you will oversee all marketing functions, from digital campaigns to traditional outreach, ensuring alignment with business objectives. You’ll collaborate with cross-functional teams to refine product positioning, enhance customer engagement, and leverage data-driven insights to optimize performance. With a competitive salary range of IDR 3.5M–5M/month, plus UMK base salary, BPJS benefits (health & employment), performance incentives, and clear career progression, this role offers both financial rewards and professional growth.
Based in Bali—a global hotspot for innovation and lifestyle—you’ll work in a dynamic environment where creativity meets strategy. Whether you’re in Canggu, Ubud, Jimbaran, or Denpasar, this role lets you balance impactful work with Bali’s unmatched quality of life.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth in the finance sector.
- Lead digital marketing campaigns (SEO, SEM, social media, email) and traditional marketing efforts to maximize ROI.
- Oversee market research and competitive analysis to identify trends, opportunities, and customer needs.
- Collaborate with sales, product, and operations teams to ensure cohesive messaging and go-to-market strategies.
- Manage brand identity, positioning, and reputation across all channels, including PR and corporate communications.
- Analyze KPIs and performance metrics to refine strategies and report insights to senior leadership.
- Build and mentor a high-performing marketing team, fostering a culture of innovation and accountability.
- Negotiate and manage partnerships, sponsorships, and vendor relationships to amplify reach and impact.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, Finance, or a related field; MBA is a plus.
- Minimum 8+ years of experience in marketing leadership, with at least 3 years in the finance or fintech sector.
- Proven track record of scaling brands, driving lead generation, and increasing market share.
- Expertise in digital marketing tools (Google Analytics, CRM, marketing automation) and data-driven decision-making.
- Strong leadership, communication, and stakeholder management skills.
- Fluency in English and Indonesian; ability to craft compelling narratives for diverse audiences.
- Experience with budget management, P&L responsibility, and ROI optimization.
- Deep understanding of Indonesian financial regulations and consumer behavior.