job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial services sector, based in Bali, Indonesia. This is a unique opportunity to lead strategic marketing initiatives, drive brand growth, and shape the future of financial solutions in one of Southeast Asia’s most dynamic markets.
As CMO, you will oversee all marketing, branding, and customer acquisition strategies, ensuring alignment with business objectives. You’ll work closely with executive leadership to develop data-driven campaigns, enhance digital presence, and foster long-term customer relationships. With a competitive salary range of IDR 2.6M – 3.9M per month, plus UMK base salary, BPJS (health & employment insurance), performance incentives, and clear career progression, this role offers both financial rewards and professional growth.
Based in Badung, Bali—a hub for innovation and tourism—you’ll have the chance to leverage the region’s thriving economy while contributing to a mission-driven financial institution. Whether you’re a seasoned marketing leader or an ambitious strategist, this role promises impact, autonomy, and the chance to make a difference in Indonesia’s financial landscape.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth in the financial services sector.
- Lead digital marketing campaigns, including SEO, SEM, social media, email marketing, and content strategy to enhance online visibility.
- Oversee brand management, ensuring consistency across all channels, including advertising, PR, and corporate communications.
- Collaborate with sales and product teams to align marketing efforts with business goals and customer needs.
- Analyze market trends, competitor activity, and customer insights to refine marketing approaches and identify new opportunities.
- Manage budget allocation for marketing initiatives, optimizing ROI across all campaigns and partnerships.
- Build and mentor a high-performing marketing team, fostering a culture of creativity, data-driven decision-making, and continuous improvement.
- Represent the company at industry events, stakeholder meetings, and media engagements to strengthen brand reputation.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Finance, or a related field.
- Proven experience (5+ years) in marketing leadership roles, preferably in financial services, fintech, or banking.
- Strong expertise in digital marketing, including SEO, PPC, social media, and analytics tools (Google Analytics, CRM systems).
- Exceptional strategic thinking and analytical skills, with the ability to interpret data and drive actionable insights.
- Excellent communication and leadership skills, with experience managing cross-functional teams.
- Deep understanding of Indonesian financial regulations and market dynamics (preferred).
- Fluency in English and Indonesian (written and verbal).
- Proven track record of scaling brands and delivering measurable business growth.